VSP Vision Care Launches ‘Eyeballs Are Amazeballs’ 2020 Campaign

VSP Banner Ad 1

RANCHO CORDOVA, Calif., January 30, 2020 – VSP Vision Care®, the largest and only national not-for-profit vision benefits company, announced the launch of its “Eyeballs Are Amazeballs” advertising campaign. Designed to celebrate our eyes, the national campaign encourages consumers to prioritize their eye health in 2020, including enrolling in a vision benefit plan and getting a comprehensive eye exam. 

The campaign creative honors all the amazing abilities of eyeballs, including serving as an important window into overall health. For those without vision benefits through an employer, the campaign points them to VSP Individual Vision Plans, which start as low as $13 a month, providing access to eye care and eyewear through the country’s largest network of independent doctors.

“For 65 years, VSP has been focused on a mission of helping people see,” said Wendy Hauteman, Chief Marketing Officer of VSP Global. “We continue that mission in 2020, which serves as the perfect year to raise awareness of the critical role vision care plays in overall health, and to celebrate the truly amazing things our eyes do for us.”

According to a study of U.S. adults from VSP Vision Care and market research agency YouGov, “8 in 10 people (84 percent) rate vision as the most important sense, and nearly everyone (97 percent) agrees that having healthy eyes is important, but only half of people get annual eye exams.” Additionally, less than 5% of individuals were aware that chronic conditions like diabetes and certain cancers could be detected through eye exams. 

The campaign, created in partnership with consumer action agency Mering, features a unique mix of digital assets across connected TV, programmatic and social advertising, which will run nationally from January 31 to May 31, 2020.

Eyeballs are Amazeballs

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About VSP Global

VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Their industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

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