VSP Ventures and Optometric Management Group Partner To Bring a Care-Focused Transition Solution To Ohio Eye Doctors

OMG X VSP

RANCHO CORDOVA, Calif. VSP® Ventures and Optometric Management Group (OMG) announced today the creation of a joint venture formed from a shared mission to support private optometry practices across Ohio. The partnership is designed to meet the increasing demand for transition options that preserve and enhance the legacies of optometrists interested in selling their businesses. As part of the partnership, VSP Ventures has become a joint owner of OMG’s eight existing Ohio-based locations: EyeCare Professionals, Grove City Vision Center, Miamisburg Vision Care, North Star Vision Center, Optic Nerve Polaris, two Optique Family Vision Care locations and White Oak Vision Center. All practices will continue to operate under their respective brands.

OMG was formed as a natural extension of advocacy efforts in the Ohio eye care industry by co-founders and practicing optometrists David Anderson, OD, Timothy D. Fries, OD, MBA, MPH, FAAO, and Jason Miller, OD, MBA, FAAO. Each are active in leadership roles within organized optometry and have consisistenly worked to strenghen the profession. OMG also includes management team members, Keith Basinger, OD, San-San Cooley, OD, MS, FAAO, and Eric Neader, OD, MBA.

Dr. Fries said, “We met with many traditional acquisition companies and none quite fit our goal. We believe VSP Ventures’ patient-centric, doctor-driven philosophy aligns with ours: optometrists helping optometrists who want to sell their practices yet sustain the core values of independent eye care.”

"This partnership became the best fit for OMG in terms of doctor control,” said Dr. Miller. “It was important for us to ensure that all issues of patient and day-to-day operations remain in the hands of those caring for patients every day.”

Dr. Anderson said, “VSP was already the biggest source of patients to our practices. We’re excited for the growth possibilities of this partnership including leveraging VSP Ventures’ practice management knowledge and access to resources to establish our locations as the destinations for Ohio optometrists to provide exceptional and personalized eye care.”

This partnership marks the second joint venture for VSP Ventures after its agreement with Rosin Eyecare in Tennessee, announced in 2019.

“We’re so proud OMG chose VSP Ventures to bring an alternative practice transition option to Ohio optometrists,” said VSP Ventures President Tiffanie Burkhalter. “What our partnership offers is a care-focused, doctor-led solution, and most importantly, the peace of mind that optometrists have been asking for.”

VSP network doctors interested in learning more about the variety of practice transition options available can visit VSPVentures.com.

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About VSP Global

VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

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