VSP Ventures Acquires EyeZone’s Six Optometry Practices


RANCHO CORDOVA, Calif., August 21, 2019 –VSP® Ventures today announced the acquisition of EyeZone, a six location optometry practice in Nevada. Founded in 2004 by Daniel Rowan, OD, EyeZone proudly serves Northern Nevada, with locations in West Reno, Midtown, South Reno, Carson City, Fallon, and Lake Tahoe.  All locations will continue to operate under the EyeZone brand.

“With an unwavering focus on patient care and commitment to their community, the EyeZone team is a shining example of what a top-notch eye care and eyewear experience looks like,” said Steve Baker, President of VSP Ventures. “We’re thrilled to welcome them to the VSP Ventures family.”  

“As we explored options to transition ownership, it was critical that it be with partners that shared our care-focused philosophy and would allow us to continue delivering that care while freeing us from the day-to-day management of the business,” said Dr. Rowan. “Partnering with VSP Ventures has afforded us that opportunity.”

In 2014, Dr. Rowan merged locations with a practice owned by Mark Michitsch, OD, who became a partner in EyeZone. In 2018, Amber Belaustegui, OD, also became a partner following EyeZone’s acquisition of her practice. Today, there are seven optometrists across EyeZone’s six locations. All doctors and practice staff will remain in their roles.

“Looking towards the next phase in our careers, we wanted to find partners who shared our values,” said Dr. Michitsch. “Our reputation and legacy of comprehensive patient care will continue on, and we’re set up for even more success as we look to the future in partnership with VSP Ventures.” 

“Transitioning away from the administrative aspects of running a practice allows us to focus on what we love most – seeing patients and providing a differentiated and personal eye care experience to the community,” said Dr. Belaustegui.

VSP Ventures underscores a broader company commitment to provide a variety of options for Doctors of Optometry at every career stage and in every kind of practice setting—from privately owned, to dispensary managed, to VSP-owned and operated.

VSP network doctors interested in learning more can visit VSPVentures.com or email vspventures@vspglobal.com.



About VSP Global

VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for 88 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.










Jace Duval