VSP Global® and Heart of America Eye Care Congress Select Recipient of First Dr. Frank D. Fontana Memorial Scholarship

VSP 2020 Dr. Frank D. Fontana Memorial Scholarship Recipient

RANCHO CORDOVA, Calif., May 20, 2020 – VSP Global and the Heart of America Eye Care Congress announced today the recipient of the inaugural Dr. Frank D. Fontana Memorial Scholarship (Fontana Scholarship): Nicholas A. Holtzman, B.S, M.S. of the University of Missouri-St. Louis College of Optometry. Holtzman received a $4,250 scholarship and a $750 travel grant to attend the 59th Annual Heart of America Eye Care Congress.

Holtzman, who is in his third year, is an active member of the American Optometric Student Association (AOSA). He has parlayed his involvement with the AOSA into several leadership opportunities including assistant class president and president of the Private Practice Club. In collaboration with another student organization, he recently created a campus trade show that invited representatives from a variety of industry organizations to present on eye care trends and new technology.  

Prior to attending optometry school, Holtzman earned a Master of Science in Kinesiology and became an exercise specialist for people undergoing cancer treatment, and then a clinical allergy specialist.

Holtzman knew Dr. Fontana well and recalled in his application essay the influence he had on his career sharing, “I can honestly say, if it weren’t for him, I may not be writing this essay right now. I always knew I wanted to help people, I just didn’t know in what capacity. When I met him, and he was still practicing in his 90s I knew this would be the profession for me. Not just because he was still practicing in his 90s, but because he loved what he did.”

The Fontana Scholarship was created in 2019 in honor of St. Louis optometrist Frank D. Fontana, also known as Uncle Frank, who passed away in 2018. Dr. Fontana is considered a standard-bearer in the optometry industry and founded the Contact Lens & Cornea section of the American Optometric Association and co-founded the Heart of America Contact Lens Society.

The Fontana scholarship is awarded to third- and fourth-year optometry students actively engaged in patient care, and applicants are judged in four areas in which Dr. Fontana excelled: 1) clinical performance, 2) empathetic patient care, 3) ability and interest to adopt modern technologies, and 4) a strong interest in developing and participating in the optometry community.

“We created the Fontana Scholarship to help support the next generation of optometrists just as Dr. Fontana did as a mentor to colleagues and students alike. We’re delighted to award Mr. Holtzman the inaugural scholarship to help him earn his education and continue contributing to the future of eye care,” said VSP Global Board Chairman Gordon Jennings, OD.

The Heart of America Eye Care Congress Past President Dr. Sean P. Mulqueeny said, “Late in 2018, the Heart of America’s Board of Directors recognized the importance of memorializing Dr. Fontana.  This lead to our developing the structure for this scholarship. Of all our applicants, Mr. Holtzman best exemplifies those qualities that defined Dr. Fontana.  Dr. Fontana was also formative in Mr. Holtzman’s decision to pursue optometry. He was a mentor and close family friend. The Heart of America Eye Care Congress, together with VSP Global, is happy to partner to memorialize Dr. Fontana and offer this phenomenal annual tribute to optometry.”

Since 2010, VSP Global has provided more nearly $2 million in scholarship support to hundreds of optometry students.

*Pictured: Frankie Fontana (Dr. Fontana’s son) (Left), Recipient Nicholas Holtzman (Center), Heart of America Eye Care Congress Past President Dr. Sean Mulqueeny (Left)

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About VSP Global
VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

About Heart of America Eye Care Congress
The Heart of America Eye Care Conference (HOAECC) has always been a proud supporter of the optometric profession for 59 years and will continue to develop meetings that offer camaraderie, education and innovation to its member doctors and Paras. Known by all as the “Heart,” the annual meeting has evolved over time much like the profession of optometry. It began to provide education for the development and application of contact lenses and has evolved and now continues to offer some of the best education in all facets of optometry.

HOAECC 60th Annual Congress will be held on February 12-14th, 2021, at the Sheraton Kansas City Hotel at Crown Center. Optometrists will be treated to world-class education once again. This will be a great opportunity for ODs to reconnect with fellow optometrists and make business contacts to help grow their practice.   




Ashley Torres Avila