VSP Global Adds Kering Eyewear as Premier Program Strategic Partner

Partnership to deliver more choice to participating private practices

VSP Premier Program Logo_New

RANCHO CORDOVA, Calif. – VSP Global® announced a new strategic partnership with Kering Eyewear to expand choice and offer exclusive benefits to practices participating in the VSP Global Premier Program. A leader in luxury, Kering Eyewear designs, develops and distributes a well-balanced portfolio of 14 brands including: Alaïa, Alexander McQueen, Balenciaga, Bottega Veneta, Boucheron, Brioni, Courrèges, Gucci, Montblanc, Pomellato, Puma, McQ, Saint Laurent and Stella McCartney.

“Through this partnership, private practices participating in the Premier Program have access to more choice and opportunities to differentiate, compete and grow,” said Michael Guyette, president and CEO of VSP Global. “As we continue to expand Premier Program offerings, Kering Eyewear brings unique, sought-after collections that appeal to the diverse interests of VSP network doctors and their patients.”

Eligible practices participating in the Premier Program can take advantage of exclusive savings through rebates and additional frame payments based on the number of Kering Eyewear frames purchased by patients using their VSP benefits. This unique offer is incremental to any other commercial terms Premier Program practices currently receive from Kering Eyewear.

“We are proud to partner with VSP as the luxury eyewear partner within the Premier Program,” said Glenn Rusk, head of North America for Kering Eyewear. “This represents another step forward in our journey to provide doctors and patients with luxury eyewear, unparalleled quality, and an ensemble of powerful brands. Our partnership with VSP Global will create additional value for our mutual customers, further enhancing the ability of doctors to grow their business and offer valued choices to their patients.”

Designed to provide VSP network doctors with greater opportunity for more patient flow and increased revenue, the Premier Program also offers VSP members unique value and ways to make the most out of their benefits. During the past five years, more than 32 million patients chose a practice participating in the Premier Program for their eye care and eyewear needs and the program has delivered nearly $12 billion in revenue to participating practices.

To learn more, contact a Kering Eyewear representative at 844.790.9165 or email sales.us@kering.com. Or, log in and view specific offer details on ke.vspproviderhub.com.

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About VSP Global
VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

About Kering Eyewear
Kering Eyewear is part of the Kering Group, a global Luxury group that develops an ensemble of luxury houses in fashion, leather goods, jewelry and watches. Today, Kering Eyewear designs, develops and distributes eyewear for a complete and well-balanced portfolio of 15 brands: Gucci, Cartier, Saint Laurent, Balenciaga, Bottega Veneta, Montblanc, Alexander McQueen, Stella McCartney, Alaïa, Courrèges, Brioni, Boucheron, Pomellato, McQ, and Puma.




Ashley Torres Avila