VSP Global Premier Program and Optify Partner to Support Private Practices with e-Commerce Solution


RANCHO CORDOVA, Calif. –  To support private practices with a customizable e-commerce solution that meets their patients’ online shopping expectations, the VSP Global® Premier Program today announced a new partnership with Optify. Practices participating in the Premier Program will have access to best-in-market pricing on Optify’s industry-leading e-commerce software solution that enables Doctors of Optometry to sell inventory online under their brand, maximize revenue and maintain patient relationships.

“From browsing eyewear before stepping foot in their eye doctor’s practice, to making purchases days after their appointment, patients want convenient, online shopping options as part of their eye care experience,” said VSP Global Chief Network Officer Michelle Skinner. “Through our partnership with Optify, we’re supporting the long-term success of private practices by connecting them to a powerful e-commerce solution that meets patient expectations and helps their business thrive in the digital age.”

Providing a turnkey solution that leverages the industry's largest database of frames, Optify requires less than one hour of staff onboarding. Additionally, automated marketing flows and Optify’s powerful ‘Pre-Shop’ empowers patients to engage with a practice’s optical inventory and select frames before their exam, increasing capture rate and saving optical staff an average of 15 minutes per patient. Walk-out and second pair marketing automations continue to strengthen a patient’s buying attention with the practice’s inventory turning them into loyal eyewear customers.

“We are excited to empower Premier Program practices with Optify to bring a feature-rich, best-in-class experience to help private practice optometrists increase frame and lens revenue,” said Optify CEO and Co-Founder Dave Barton. “By offering a simple to set up online shop under the ECP’s practice name, we help to modernize their online presence to better serve their patients where they like to browse and shop – which is increasingly online.”

Practices interested in learning more can schedule a complimentary consultation with Optify here.


About VSP Global

At VSP Global®, our purpose is to empower human potential through sight. As the first and only national not-for-profit vision benefits company, this is what drives everything we do. For more than 65 years, VSP has been the leader in health-focused vision care. Every day, the people that power our complementary businesses (VSP® Vision Care, Marchon® Eyewear, Inc., Visionworks®, Eyefinity®, Eyeconic®, VSP Optics, and VSP Ventures) work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for more than 80 million members through a network of more than 39,000 doctors. And it means expanding access to vision care to those disadvantaged by income, distance, or disaster. Through VSP Eyes of Hope®, more than 3.3 million people in need have received no-cost eye care and eyewear. Learn more about how we’re reinvesting in greater vision, health, and opportunities for all at vspglobal.com.

About Optify

Optify is the industry leading omni-channel software solution made specifically for the optical industry to allow practices to sell inventory online, under their brand to increase revenue, and save time per patient. Powered with the industry’s largest database and powerful patient engagement marketing flows, practices nationwide are unlocking optical revenue from their patient relationships in-store and online ensuring they thrive in a digital age. To learn more, visit www.optifyonline.com





Jace Duval