VSP Global Launches Loyalty Program

New program reinvests back into practices who utilize the VSP Global companies
Rancho Cordova, Calif., January 21, 2010 – VSP GlobalSM today announced the launch of a program rewarding practice owners who choose to use the products and services of VSP Global companies. These companies include VSP® Vision Care, Marchon®/Altair®, Eyefinity®/OfficeMate®, and VSP Optics Group. The program’s name is VSP Global Loyalty.
VSP Global Loyalty recognizes practices that are doing business with VSP Global, and acknowledges their support by returning up to 4 percent of annual net Marchon and Altair eyewear purchases. The more business a practice does with VSP Global companies, the greater the potential for benefits.
“The VSP Global Loyalty program is designed to reward our practices that are committed to strengthening private practice,” stated Rob Lynch, CEO of VSP Global. “As a not-for-profit, VSP is able to reinvest in growing and strengthening private practice and, in particular, those practices that choose to do business with VSP Global companies.”
The program works by awarding dollar credits, based on activities with the VSP Global lines of business, which can be used towards future Marchon and Altair eyewear purchases. Practices of any size can earn credits. 
To learn more or to enroll, VSP practice owners should visit www.vspglobal.com. VSP Global will handle the administration.
VSP GlobalSM is composed of a complementary group of leading companies, all working together to meet and exceed today’s eyecare professionals’ business needs. The companies include VSP® Vision Care, the largest not-for-profit vision benefits and services company in the United States; Marchon® and Altair®, cutting-edge manufacturers, designers, and distributors of quality fashion and technologically advanced sunwear and eyewear; Eye Designs, a leader in the design of custom interiors and merchandising systems for the optical industry; Eyefinity®/OfficeMate®, innovative e-commerce and practice management solutions, and electronic medical records software; and VSP Optics Group, offering ophthalmic products and providing technologically advanced lab services. VSP Global, combining the strength and expertise of each of these companies, offers a choice of integrated eyecare and eyewear programs and services that enhance eyecare professionals’ ability to deliver the best patient experience and build a thriving business.

Since 1997, VSP has provided more than 553,000 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.




Jace Duval