Tura, Inc. Named VSP Global® Premier Program Partner

Premier Logo

RANCHO CORDOVA, Calif., December 23, 2019 – The VSP Global Premier Program today announced a partnership with industry-leading eyewear design house Tura, Inc. Participating VSP Global Premier Program practices can now enjoy access to exclusive savings and a variety of benefits  via the partnership.

“The addition of Tura, Inc. to the Premier Program’s growing list of partners is another example of our commitment to offer more opportunities for private practice to differentiate, compete and grow,” said Michelle Skinner, VSP Global chief provider relations officer. “We’re excited to welcome Tura, Inc. to the Premier Program and respond to the needs of VSP network doctors and their patients.”

Benefits available from Tura, Inc. to VSP Global Premier Program participating practices include

  • For new customers, free shipping, special savings and convenient payment terms
  • For existing customers, free shipping and special discounts on gx by Gwen Stefani, L.A.M.B., Lulu Guinness, Ted Baker and Tura

“This opportunity to partner with VSP Global’s Premier Program marks an important new milestone in Tura’s long history of support of independent optometry and eye care. Tura has an 83-year history of continuous service to this channel and a reputation for product quality, consistency and fashion innovation,” said Scott Sennett, Tura president and CEO. “Tura and VSP share common values in regard to the vital importance of these factors along with impeccable service to the local communities served by Premier Program doctors.”

Tura, Inc. is known for its craftsmanship, innovation and style. A customer favorite and multi-year winner of multiple EyeVote Readers’ Choice Awards, Tura Inc.’s portfolio includes: Brendel, Buffalo David Bitton, Geoffrey Beene, gx by Gwen Stefani, Humphrey’s, Kate Young for Tura, L.A.M.B., Lulu Guinness, Mini, Ted Baker, TITANflex, TURA, Tura by Lara Spencer and ZUMA ROCK.

To learn more about Tura Inc.’s offer, contact a Tura Inc. representative by calling 800.945.8872 or emailing vsppremier@tura.com. For additional exclusive offers available through the Premier Program, visit: www.pathtopremier.com.   

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About VSP Global
VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

About Tura Inc.
Tura Inc. is a leading optical design house based in Manhattan. Since 1938 the pursuit of exquisite craftsmanship and a passion for innovation have defined Tura as a fashion leader.  Tura's inspired vision of eyewear as a fashion accessory gave rise to a series of industry milestones, including an exclusive partnership with Vogue magazine and the industry's first designer brand license with Christian Dior. Today, Tura, a member of the Eschenbach group, employs over 200 people in North America. The Tura Inc. brand portfolio includes: Buffalo David Bitton, Tura, Tura by Lara Spencer, Kate Young for Tura, Ted Baker, L.A.M.B., gx by Gwen Stefani, Lulu Guinness, Brendel, Geoffrey Beene, Humphrey’s and TITANflex.




Ashley Torres Avila