Safe, Simple Mobile Payments Now Available for 28,000 Eyecare Professionals

Eyefinity and Total Merchant Services partner to provide exclusive benefits to Eyefinity users
Rancho Cordova, CA, October 17, 2012 — More than 28,000 eyecare professionals now have the option to easily accept mobile, credit card, debit, gift cards, checks, and other types of electronic payments from their customers through a recently announced strategic partnership between Total Merchant Services, a leader in credit card payment processing for small businesses and healthcare professionals, and Eyefinity®, the premier source for innovative eyecare business solutions.
The partnership offers a new functionality for independent eyecare providers by enabling them to accept mobile payments. According to a May 2012 Gartner research study published in USA Today, worldwide mobile payments were valued at $105.9 billion in 2011 and are projected to rise to $171.5 billion through 2012.  
“We are excited about partnering with Total Merchant Services to deliver an industry-leading payment system for our customers,” said Dave Plevyak, senior vice president, business development at Eyefinity. “Total Merchant Services understands our industry and the importance of excellent service and support.  We look forward to a long relationship with them.”
Total Merchant Services makes the process of opening and maintaining a merchant account safe, simple and affordable.
"Eyefinity and Total Merchant Services are very aligned on developing payment solutions directly targeted to eyecare professionals.  We understand how busy healthcare professionals are and the importance of securing patient payment data.  Our program is designed to make payments easy and secure," said Joe Kaplan, CEO of Total Merchant Services.  “Total Merchant Services provides a dedicated point of contact for each eyecare practice, a free new credit card terminal and an option to take mobile payments through a variety of mobile devices.”  
By utilizing Total Merchant Services, Eyefinity users can enjoy exclusive offers including up to 15 percent savings on merchant processing fees, free state-of-the-art equipment valued up to $500 and more.
To learn more about the Eyefinity and Total Merchant Services partnership go to
About Eyefinity
Eyefinity®a VSPGlobalSM company, is the eyecare industry’s premier provider of innovative business solutions. Serving over 28,000 eyecare professionals, Eyefinity offers Web-based solutions such as frame and lens ordering, claims processing, personalized Web sites with email communication tools, business development programs, industry webinars and resource guides. Also included within Eyefinity’s product portfolio is AcuityLogic, a practice management software and point-of-sale solution delivered through a cloud computing platform.
Eyefinity’s international presence includes Monkey Software®, an optical practice management software company headquartered in Melbourne, Australia. Their industry-leading software solution Optomate® is used by one-third of optometry offices in Australia and New Zealand.
About Total Merchant Services
Total Merchant Services is a 16-year-old, Colorado and Los Angeles-based Independent Sales Organization that was recently named ETA's ISO of The Year.  They offer easy to use payment solutions that can be used on any device, anywhere, anytime.  Total processes billions of dollars in transaction volume annually and is one the fastest growing credit card merchant account acquirers in the nation.  To learn how to partner with Total Merchant Services, please go to




Jace Duval