Resilience of Eye Care Providers To Take Center Stage at Virtual SHiFT Event

The 6th annual VSP Global Premier Program event moves online for 2021, featuring celebrity keynote speakers, exclusive educational content and peer-to-peer discussion groups


RANCHO CORDOVA, Calif. – VSP Global® announced today that SHiFT, which brings together doctors across the country participating in the VSP Global Premier Program, will be held virtually Feb. 26-27, 2021. In the midst of a global pandemic when access to essential health care, including eye care, remains the priority, it has never been more important to support and celebrate the optometric community.

The robust, interactive, two-day experience, focused on acknowledging and honoring doctors for their commitment to deliver exceptional patient care throughout the pandemic, offers practical tools and resources to boost business recovery and small group breakout networking opportunities in a time when personal interactions are limited. Complimentary CE, among other exclusive educational content will be delivered during the event, with an extended offering available on demand.

“Despite COVID-19 challenges faced by doctors, they have moved forward with optimism and new ways of caring for their patients and communities during this historic time,” said VSP Global Chief Network Officer Michelle Skinner. “Our work to support these practices continues, and we’re excited to recognize and honor doctors at SHiFT through inspiration and reconnection as we look to a bright future together.”


What To Expect at SHiFT:

  • Three celebrity keynotes. Hear from: NBA legend and Chairman and CEO of Magic Johnson Enterprises Earvin “Magic” Johnson Jr. on his entrepreneurship journey and overcoming challenges; leadership expert and best-selling author Simon Sinek on his most recent book, “The Infinite Game,” and how a shift in mindset can position a business for success; and one of the most sought-after female business speakers in the nation, best-selling author and regular Forbes contributor Jackie Freiberg on small business insights and practical tips that practices can implement immediately.
  • Premier Program updates. Learn about ongoing support for Premier Program practices and additional support, initiatives and opportunities coming soon.
  • 20 NEW Premier Academy360 webinars and on-demand education sessions. In addition to exclusive event content, the Premier Program and SECO International have partnered to deliver three hours of complimentary CE.
  • A chance to link up with colleagues. Virtual, small-group sessions will give attendees the opportunity to connect on hot topics and fulfill their desire for networking.
  • Plus, take advantage of event exclusives and get special gifts from Premier Program Partners and VSP.

To learn more about SHiFT’s virtual experience, visit:

This year’s SHiFT meeting follows sustained support from the Premier Program throughout 2020, including the recent launch of a national marketing campaign designed to encourage VSP members to choose a practice participating in the Premier Program for their eye care needs. In addition, the COVID-19 Patient Care Grant Program saw more than 8,700 eligible VSP network practices receive a one-time cash grant to help offset expenses of the pandemic.

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About VSP Global
VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.





Ashley Torres Avila