Online Marketing Solutions Available to More Than 28,000 Eyecare Professionals

ReachLocal Helps Eyecare Professionals Acquire, Manage and Retain More Clients Online

(WOODLAND HILLS, Calif. and RANCHO CORDOVA, Calif.) – May 6, 2013 — More than 28,000 eyecare professionals can now attract more patients and gain an improved return on their online marketing investment through a recently announced strategic partnership between ReachLocal, a leader in online marketing solutions for small- and medium-sized businesses (SMBs), and Eyefinity®, the premier source for innovative eyecare business solutions. According to the agreement, ReachLocal will be the exclusive provider of online marketing solutions to Eyefinity clients.

Patients are increasingly using the Internet to research and find eyecare professionals. According to a 2013 Pew Internet Project Health Online report, 59% of all U.S. adults have looked online for health information in the past year. Creating an optimized Web presence is essential for optometrists and other eye health providers to reach more patients.

“Through our long-standing and successful relationships with eyecare professionals, we recognize their desire for innovative solutions to grow their practice and enhance patient care,” said Kevin Kane, Executive Vice President of Eyefinity. “Our collaboration with ReachLocal provides our clients access to leading online marketing solutions and healthcare expertise to address both.”

“ReachLocal is excited to be Eyefinity’s exclusive online marketing provider,” said Dr. Golda H. Hartman, Director of ReachLocal Healthcare. “Eyefinity offers unparalleled expertise and business solutions to eyecare professionals across the country. Together, ReachLocal and Eyefinity will significantly enhance optometrists' ability to connect with patients in need of quality eyecare.”   

ReachLocal’s healthcare practice has experience tailoring online marketing strategies to the unique needs of eyecare practitioners. With ReachLocal, Eyefinity clients will be able to reach more patients on the top search engines, local directories and healthcare sites through search engine advertising and organic Web marketing to drive more ROI.

To learn more about ReachLocal, email or visit

About Eyefinity®

Eyefinity, a VSP Global® company, is the eyecare industry’s premier provider of innovative business solutions. Serving over 28,000 eyecare professionals, Eyefinity offers Web-based solutions such as frame and lens ordering, claims processing, personalized Web sites with email communication tools, business development programs, industry webinars and resource guides. Also included within Eyefinity’s product portfolio is AcuityLogic™, a practice management software and point-of-sale solution delivered through a cloud computing platform.

Eyefinity’s international presence includes Monkey Software®, an optical practice management software company headquartered in Melbourne, Australia. Their industry-leading software solution Optomate® is used by one-third of optometry offices in Australia and New Zealand.

About ReachLocal

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Investor Relations:
The Blueshirt Group
Alex Wellins
(818) 575-6840 


Media Contacts:
ReachLocal, Inc.

Jason Treu

(214) 294-0307

Vice President of Public Relations



Alex Sigua

(916) 769-4851

Public Relations Specialist





Jace Duval