Heading Into 2021, New National Marketing Campaign Launches to Support Premier Program Practices

Marketing effort underway following VSP COVID-19 relief grants received by 8,700 practices

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RANCHO CORDOVA, Calif. –  In its ongoing commitment to support and reinvest in private practice doctors participating in the Premier Program, VSP Global® announced the launch of a new national marketing campaign that debuted on December 17. The ad campaign is designed to encourage VSP members to choose a Premier Program practice for their annual comprehensive eye exam and other eye care needs. Advertising will run nationally for two weeks across broadcast television, radio, streaming services, social media, and search.

“Premier Program practices are the core of the VSP network, and the number one thing doctors ask for is for VSP to market on their behalf” said VSP Global Chief Network Officer Michelle Skinner. “For the second year in a row, we’re proud to invest in a robust ad campaign on behalf of Premier Practices to help increase patient flow and revenue opportunities, supporting the long-term success of VSP network doctors."

New data shows that more than 49 million patients have chosen practices participating in the Premier Program for their eye care and eyewear needs over the past 7 years. Of those 49 million, 14 million were new patients. Since the Premier Program’s inception, over $14 billion in revenue has been delivered to participating practices.

This year, VSP has invested in Premier and other programs, products, and services to support doctors and their long-term success. This includes the COVID-19 Patient Care Grant Program, where more than 8,700 eligible VSP network practices applied, and received, a one-time cash grant to help offset expenses encountered due to the pandemic.

“Receiving this grant was incredibly helpful and timely for our practice given the pandemic-related challenges we’ve faced this year,” said Frank Scolinos, O.D., who practices in Inglewood, California. “We appreciate the unique support VSP provided to our practice and so many others through the grant program.”

Additional areas of support and reinvestment include access to personal protective equipment to support practices in their continued delivery of essential and routine eye care during the pandemic. Earlier this year, VSP leveraged its alternative manufacturing capabilities to design, manufacture, and distribute protective face shields free of charge, and this month, practices participating in the gold and platinum tier of the Premier Program will receive complimentary reusable face masks.  

With Premier Program status and benefits extended through June of next year, and additional investments in the Premier Program being announced in the weeks and months ahead, now is the time for practices to take full advantage of all the benefits available through the Premier Program. Learn more about the latest offerings at https://www.vspproviderhub.com.

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About VSP Global

VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

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