New ‘Beam’ Technology from otto Enhances Measurements


VSP® Optics Group today introduced ‘beam’ -- new measurement technology from otto™ (One Touch to Optical®), which allows eye care professionals (ECPs) to quickly and accurately take position-of-wear measurements for digital lenses without having to attach pattern recognition tools to their patient's frame. 

"Position-of-wear measurements are captured with increased accuracy and precision thanks to otto’s unique and patented beam technology,” said Dave Delle Donne, Senior Vice President of VSP Optics Group. “The addition of beam to otto provides ECPs with an even richer virtual optical assistant that helps them deliver a more personalized eye care experience to their patients.”

The new technology works by emitting a small pulse of light, which otto uses as a reference point for calculating measurements. The beam is available for iPad® mini as well as iPad 3, iPad 4, or iPad Air. 

As a virtual optical assistant for ECPs, otto combines customized position-of-wear measurements, electronic VSP claim processing, lens consulting, frames styling, and more to the point of care in a single app for iPad. By streamlining these functions, otto allows ECPs to focus more on delivering a superior patient experience. 

The new beam technology is available now with otto version 2.0. Active users of otto are eligible for a complimentary Tool Kit. Additional beams and other otto accessories can be purchased at

# # #

About VSP Global

VSP Global® unites industry-leading businesses to bring the highest quality eye care and eyewear products and services to help people see across the globe. VSP Global businesses include not-for-profit VSP® Vision Care, the largest vision care company with more than 75 million members and a network of 32,000 eye doctors in the U.S., Australia, United Kingdom, Canada and Ireland; Marchon® Eyewear Inc., one of the three largest global manufacturers, designers and distributors of quality fashion and technologically advanced eyewear and sunwear; Eyefinity®, the largest EHR and premier practice management software company for the eye care industry; VSP Optics Group, industry leaders in new lens technologies, production processes, service and logistics; and VSP Retail, delivering a memorable consumer experience through a variety of channels that meet the diverse needs of VSP customers. VSP Global businesses operate in 100 countries on 6 continents.





Jace Duval