Kings Guard Gaming and VSP Global Innovation Center Establish Partnership with a Focus on Eye Health and Vision Performance

Crush and MIDM.

Rancho Cordova, Calif. –  Today, Kings Guard Gaming, the official NBA 2K League affiliate of the Sacramento Kings, and the VSP Global® Innovation Center announced a multi-year partnership to promote eye health in the gaming community and leverage emerging technology to improve vision performance for the  athletes. The partnership also names Dr. Randall Fuerst, a VSP network optometrist, as the official eye doctor of the Kings Guard Gaming team who will work with the esports athletes on personalized vision training regiments to improve player performance in the 2021-2022 NBA 2K League season.

“When competing at an elite level, marginal differences can be the deciding factor between winning and losing,” said Sacramento Kings President of Business Operations John Rinehart. “Our team is excited to partner with the great minds at the VSP Global Innovation Center and explore how vision performance technology can help our players achieve a greater competitive edge and improve gameplay.”

“VSP Global has been a long-standing partner of the Sacramento Kings NBA team and we are thrilled to enter into the esports community with Kings Guard Gaming,” said VSP Global Chief Operating Officer Earnie Franklin. “Vision performance is critical for professional esports athletes but also for the more than 214 million video game players in the US. Our team is evaluating and testing innovative solutions with Kings Guard players to better understand and serve this growing market and bring more awareness about the importance of eye health.”

Vision performance training utilizes the connection between the eyes and the brain to help improve functions throughout the entire body. Some of the innovative solutions being piloted through the partnership include: 

  • Eye-tracking technology that gathers amplitude and velocity of rapid, involuntary, and oscillatory ocular movements and compares vision skill from a range of levels from youth to professional athletes. The system then customizes training programs and drills for each player.
  • Stroboscopic devices that manipulate light and visual stimuli to strengthen connections between the eye and other sensory systems that force the brain to fill in the gaps and anticipate movement. This sharpens and streamlines vision, in turn improving eye-hand coordination, movement, balance, and reaction time.
  • Interactive virtual reality exercises and vision assessment tools that measure strabismus (eye muscle imbalance), assess binocular vision (use of both eyes to see), and treats suppression and amblyopia (dimness of vision without any apparent disease of the eye).

Kings Guard Gaming players participating in the pilot include veteran power forward/center Yusuf “Yusuf_Scarbz” Abdulla, veteran shooting guard/forward Waseem “Seem” Talbert, veteran guard/forward Rafel “Crush” Davis, veteran and recently acquired point guard Nidal “Mama Im Dat Man” Nasser, veteran forward/center Stanley “MaJes7ic” Lebron and rookie forward Kerry “KerryJJr” Thompson. The team is led by coach Del “DJ” Layton, who returns for his third season.

For more information about Kings Guard, visit KingsGuard.gg and follow the team’s social channels on Twitter, Instagram and Facebook.

 

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About VSP Global

At VSP Global®, our purpose is to empower human potential through sight. As the first and only national not-for-profit vision benefits company, this is what drives everything we do. For more than 65 years, VSP has been the leader in health-focused vision care. Every day, the people that power our complementary businesses (VSP® Vision Care, Marchon® Eyewear, Inc., Visionworks®, Eyefinity®, Eyeconic®, VSP Optics, and VSP Ventures) work together to create a world where everyone can bring their best vision to life. That means providing affordable access to eye care and eyewear for more than 80 million members through a network of more than 39,000 doctors. And it means expanding access to vision care to those disadvantaged by income, distance, or disaster. Through VSP Eyes of Hope®, more than 3.3 million people in need have received no-cost eye care and eyewear. Learn more about how we’re reinvesting in greater vision, health, and opportunities for all at vspglobal.com.

 

 

 

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