Hearing Aid Offerings from TruHearing, VSP Saved Members Millions of Dollars in 2013


TruHearing, which provides exclusive savings on hearing aids for members of select health plans, recognized VSP® Vision Care, the nation’s largest not-for-profit vision benefits company, as one of its fastest growing partnerships in 2013. As a result of TruHearing offering hearing aids through VSP plans, VSP members saved millions of dollars in the last 12 months, according to research on national prices averages by ResearchNow. 

The research determined the average retail selling price of TruHearing’s product offerings of more than 90 different models from five different manufacturers, including Phonak, ReSound, Rexton, Starkey and Unitron. TruHearing customers saved an average of $1,780 per pair compared to the national retail average.

VSP has offered its members access to TruHearing for two years and has seen an increase in response from its clients and members.  

“This program makes hearing aids affordable to our 64 million members. Our clients appreciate that we offer it, and our members love the savings,” said Melody Healy, Chief Strategy and Integration Officer for VSP Vision Care. “We know that hearing aids are expensive and not typically covered by insurance, so we are proud to provide our members with access to this great value-add.”

“We greatly value our partnership with VSP,” said Tommy Macdonald, CEO of TruHearing. “VSP members purchasing hearing aids through TruHearing more than doubled in 2013 compared to 2012.  And we foresee continued growth with them as their membership base becomes more aware of the TruHearing program. 

“Hearing loss impacts nearly 38 million Americans,” Macdonald continued. “At TruHearing, we are committed to continually lowering the cost of a customer-friendly hearing aid experience. It’s rewarding to partner with VSP and make a substantial impact in the lives of so many people with hearing loss.”

TruHearing is enhancing aspects of its program for 2014, including:

  • Free access to the TruHearing program for members of its partner health plans (historically there was a $108 enrollment fee)
  • Decreased hearing aid prices on most makes and models
  • Battery price decreases to $39 for 120 batteries shipped to member’s door (down from $67 for 120)

About TruHearing
TruHearing (www.truhearing.com) provides exclusive discounts on the latest hearing aid technology to members of select health plans nationwide. TruHearing works with a contracted network of more than 3,000 hearing professionals to deliver personalized service and fitting that ensures patient satisfaction. Founded in 2003 and based in Utah, TruHearing’s pricing is not available to the general public. Individuals can access TruHearing programs through participating health plans. For more information, visit www.truhearing.com. Hearing care professionals can learn more about joining the TruHearing network of providers by calling 877-360-2441 or emailing administration@truhearing.com.

About VSP® Vision Care
VSP Vision Care is the largest not-for-profit vision benefits and services company in the United States with 64 million members. To date, through VSP community outreach programs such as VSP Mobile Eyes® and Sight for Students®, and through relationship including those with the American Red Cross and Prevent Blindness America, VSP has invested more than $162 million in free eyecare and eyewear for more than 880,000 adults and children in need throughout the United States. Visit www.vsp.com.






Jace Duval