Eyefinity to launch eStores by Eyeconic; Custom online stores put VSP providers in control of connecting with patients online

Rancho Cordova, CA, March 2, 2012Eyefinity® today announced that it will unveil eStores by Eyeconic™ at the 2012 International Vision Expo East, which will be available free to VSP practices with an eWebExtra™ website.
eStores by Eyeconic offer practices a way to create an online optical store, connected to their eWebExtra site and customized to their practice. An online extension of the private practice’s brick and mortar dispensary, an eStore allows both VSP and non-VSP members to shop online 24/7 for contact lenses, prescription eyewear, and sunwear that can be delivered right to the patient’s front door.  
While both eyeconic.com™ and eStores by Eyeconic were developed to help private practice doctors retain or attract patients inclined to browse or buy online, eStores by Eyeconic are unique in that they are a practice’s own optical store, giving them the ability to control the pricing of products and choose what contact lens brands and Marchon®/Altair® frame brands to include.
“It’s no secret that online shopping is here to stay,” said Steve Baker, president of Eyefinity. “And it’s a trend we see growing with online optical as well. We want to create ways for VSP doctors to stay connected to patients shopping online. Our first step was eyeconic.com and now we’re launching eStores by Eyeconic to give practices the option to create their own online dispensary and compete with online optical retailers. eStores by Eyeconic will give VSP doctors an extra competitive edge and an opportunity to grow their revenue by offering their patients a virtual dispensary to shop whenever it’s convenient for them.”
eStores by Eyeconic provide patients with a premium online shopping experience where they can browse through their VSP provider’s selection of products and even explore how different eyewear will look on them by using “virtual” frame try-on technology. Once a product is selected, they must enter their prescription to place the order, unless the order is for plano sunwear, in which case no prescription entry is required. Eyeconic then contacts the prescribing doctor to verify the prescription to complete the order.
“Our eStore is the perfect place to send patients who ask to take their prescription with them after their exam so they can shop at a later time,” said Donald W. Boyd, O.D., a VSP provider based in Downey, California who has been part of a group of doctors beta testing their own eStores for the past two months. “It is simple to set up and has been an effortless way to earn additional revenue for my practice.”
Orders are shipped by Eyeconic and practices can also rely on Eyeconic customer service to assist them and their patients with purchases made on their eStore. Providers simply collect payment thirty days from the date the order ships and can track activity and make adjustments through a user-friendly automated dashboard. Payment is determined by deducting the cost of the goods and an administrative fee from the final transaction. As an added benefit, practices will be provided with free electronic marketing tools to help them market their eStores to patients.
Providers can visit the Eyefinity booth (#1857) or the VSP Global booth (#1723) at Vision Expo East to learn more about eStores by Eyeconic. They can also contact Eyeconic Customer Service at: info@eyeconic.com to learn more.
About Eyefinity
Eyefinity®, a VSPGlobalSM company, is the eyecare industry’s premier provider of innovative business solutions. Serving over 27,000 eyecare professionals, Eyefinity offers Web-based solutions such as frame and lens ordering, claims processing, personalized Web sites with email communication tools, business development programs, industry webinars and resource guides. Also included within Eyefinity’s product portfolio is AcuityLogic, a practice management software and point-of-sale solution delivered through a cloud computing platform.
Eyefinity’s international presence includes Monkey Software®, an optical practice management software company headquartered in Melbourne, Australia. Their industry-leading software solution Optomate® is used by one-third of optometry offices in Australia and New Zealand.





Jace Duval