ALTAIR EYEWEAR INTRODUCES NEW PROPRIETARY BRAND LENTON & RUSBY

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NEW YORK, NY, AUGUST 3, 2020 – Today, Altair Eyewear, Inc., a division of Marchon Eyewear, Inc. and a subsidiary of VSP Global, announces a new proprietary brand to their portfolio, Lenton & Rusby. As the lowest priced frame offering in the company’s portfolio of brands, Lenton & Rusby was built to support independent practices by offering a curated collection of on-trend eyewear featuring the perfect frames for every person in the family—crafted with quality, functionality and value in mind.

A dual gender assortment of 13 styles, the Lenton & Rusby collection incorporates best-selling design attributes and on-trend detailing, designed in a mix of metals and acetates, with inclusive sizings and affordable price points, “Say Hello to your new BFFs (budget friendly frames).” This new series of women’s and men’s styles are targeted to ages 18 – 55 but are certain to be appreciated by a wide-range of consumers.

"Lenton & Rusby is modern, contemporary, clean, and simple. It’s a brand for women and men that are looking for classic frames at an affordable price.” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing & Design. “We are excited to add Lenton & Rusby to our portfolio of proprietary lifestyle brands, as we are confident this is what our customers are looking for.”  

The new collection, available beginning this month, is comprised of 6 women’s and 7 men’s optical styles that play with color and personality. The Lenton & Rusby optical collection will be sold through select optical retailers in the USA.

LINK TO DOWNLOAD PRODUCT AND CAMPAIGN IMAGERY: https://marchon.box.com/s/gw9bni3n7x85pxyu3dohvuhdxtegwk85

IMAGE CREDIT: Courtesy of Altair Eyewear

About VSP Global

VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

About Altair Eyewear, Inc.

Altair Eyewear supports eyecare professionals with advanced eyewear technologies and distinctive licensed brands including Anne Klein, bebe, Calvin Klein Jeans, Cole Haan, Draper James, Joseph Abboud and JOE Joseph Abboud and Spyder, as well as Altair’s proprietary brands, which include Altair Evolution, Genesis, Kilter, Lenton & Rusby, Otis & Piper and Sunlites. Altair Eyewear brands are sold through more than 10,000 independent optical retailers. Altair Eyewear is a division of Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and a subsidiary of VSP Global, a diverse group of leading companies within the world-wide optical industry. Visit altaireyewear.com and follow @altaireyewear for more information.

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