Eyefinity Announced as Rebranded Identity of Eyefinity/OfficeMate

eyefinity logo
Rancho Cordova, CA, March 2, 2011 – Eyefinity®/OfficeMate® today announced that it has rebranded the company to Eyefinity®. As part of the rebrand, Eyefinity unveiled a new company logo for its now unified identity.
“Rebranding as Eyefinity enables us to more simply define our company,” said Steve Baker, President of Eyefinity. “Now, we move forward under one great name, with a renewed focus on our customer experience and powerful, proven suite of technology solutions.”
Serving over 27,000 eyecare professionals, Eyefinity’s business software and internet-based products will align under the new corporate identity, retaining their brand names. Eyefinity’s software solutions include OfficeMate® and ExamWRITER® electronic medical records (EMR). Eyefinity’s eBusiness solutions include eBuy, eClaim, eLab, eWebExtraTM, Business Essentials and Business Pro.
Also retaining its brand name under Eyefinity is AcuityLogic, a practice management and point-of-sale solution which was acquired by Eyefinity in 2010. AcuityLogic’s software-as-a-service (SaaS) architecture will serve as a platform for Eyefinity’s next-generation products. 
“We are committed to providing our valued clients with more innovation and best-in-class technology solutions to help their eyecare practices thrive,” said Ed Buffington, Chief Marketing and Sales Officer for Eyefinity.
To experience all Eyefinity has to offer your eyecare business, visit www.eyefinity.com, or visit us at this week at SECO International (Booth #513).
About Eyefinity 
Eyefinity, a VSP GlobalSM company, is the eyecare industry’s premier provider of innovative business solutions. Serving over 27,000 eyecare professionals, Eyefinity offers Web-based solutions such as frame and lens ordering, claims processing, personalized Web sites with email communication tools, business development programs, industry webinars and resource guides. Customers throughout the United States and Canada use software solutions including OfficeMate practice management software (PMS), ReportWRITER patient communications, ExamWRITER electronic medical records and the OfficeMate Enterprise multilocation version. Also included within Eyefinity’s product portfolio is AcuityLogic, a practice management software and point-of-sale solution delivered through a software-as-a-service (SaaS) platform.
Eyefinity’s international presence includes Monkey Software, an optical practice management software company headquartered in Melbourne, Australia. Their industry-leading software solution Optomateis used by one-third of optometry offices in Australia and New Zealand.





Jace Duval