as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Dairy Queen to Dean: My Journey in Optometry

By Dean Jennifer Coyle, OD, MS, FAAO | November 05, 2019
When I was 15, my family lived in Alaska, where I got my first job at the local Dairy Queen. Soon after becoming employed, I went to the sole optometrist in town and told him I had been wearing glasses since fourth grade and wanted contacts. I told ...

Meeting a Need in Private Practice

By Gwen Gnadt, OD, FAAO | November 04, 2019
Like many of you, I graduated from optometry school with a plethora of knowledge about vision care and eye health. I was ready to conquer the world, providing superior eye care one patient at a time. However, when I went into private practice ...
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Success Through Service

By Doug Major, OD | October 07, 2019
I started my practice in Los Osos, CA, which for a small town of 10,000 was a mecca for optometrists—there were nine of us in town when my practice opened. Finding success in a saturated environment was daunting, but we determined we could all be ...
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A Father's Legacy

By Richard Levin, OD | September 05, 2019
I went into private practice optometry because of my father. Growing up, I would sit at the kitchen table for hours, listening to him talk about his patients—not just about how he treated their eyes, but how he impacted their lives, and ...
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Success: A New Graduate's Perspective

By Bianca Augustino, OD | July 10, 2019
If you had asked me during optometry school how I defined success, I would have answered, “It’s a practice with my name on the door.” Today, just one year post-graduation and three months after joining an established practice, I would answer that ...
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