as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

headshot v3

How Does Your Practice Differentiate?

By Cheryl Everitt, OD | January 16, 2019
I went into private practice 20 years ago because I wanted to be the master of my own destiny. I felt that I could make a greater impact on patients’ lives if I wasn’t being told how to practice, and, could instead do what I felt would provide the ...
pham_201812172228

The Game is Changing—Lead the Change

By Heidi Pham-Murphy, OD | December 17, 2018
When I graduated from optometry school, I started practicing in a hospital setting but quickly moved over to private practice. I wanted the ability to make my own decisions, so I could take care of my patients more efficiently and effectively. To me, ...
Murphy

Shaping the Future Together: SHiFT18 and Beyond

By Mary Anne C. Murphy, OD | October 26, 2018
This past week, I spent a few days at SHiFT18, the annual VSP Global Premier Program meeting, connecting with colleagues from across the country. Having a few minutes now to reflect on the meeting, I’m inspired by the opportunities ahead for private practice optometry. I heard first-hand from many in our profession about how private practice is stronger than ever and how we’re poised to meet the growing eye care needs of our population in the years to come.
johnson

Identifying the Premier Program Advantage

By Jarrett Johnson, OD, MPH | October 16, 2018
As a private practice owner and doctor, providing high-quality eye care is a full-time job—there’s not much time left for building my practice or figuring out how to attract new patients. But as we all know, this is a critical piece of the equation if ...
Board_201807052344

Better Together: The Importance of Organized Optometry

By Robert Chu, OD | July 05, 2018
The importance of organized optometry cannot ever be overstated. Without organizations like the American Optometric Association (AOA), our state associations, and local societies, the profession that we enjoy would not exist as we know it. ...
August 2017 - Dr. Palmer Lee

Keep Up with Technology or Watch Your Practice Fall Behind

By Palmer Lee, OD | August 23, 2017
I recently was asked to participate in a focus group with VSP Global. We took a deeper dive into the smart eyewear space, and it led me to think about technology overall—why it’s important for doctors to know more about smart eyewear and how it might ...
solar eclipse photo

Solar Eclipse is an Opportunity, and Also a Responsibility

By Nichole R. Moos, OD | August 16, 2017
The Great American Eclipse is drawing a lot of attention, and as optometrists, this provides us and our practices with a great opportunity. And with that opportunity also comes a lot of responsibility. It's imperative that our patients understand the ...
1 2 3 4 539
Showing 1521 of 267 Items