as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.


A Mission to Pay it Forward

By Randi-Jo Francis | November 09, 2020
As a current resident and recent graduate of the Illinois College of Optometry (ICO), I often reflect on all of the people who have supported me along the way—starting with my parents, who moved our family from Jamaica to Canada to give us more opportunities, to my peers and mentors at school. I know first-hand the impact of that support, and it is my personal mission to pay it forward to others as I grow as a clinician.

Giving Patients that Small Town Feel

By Rockatonia Bradley, OD | October 26, 2020
Our two practices are located on Amelia Island, a small coastal paradise boasting thirteen miles of pristine beaches and spectacular views of the Atlantic. We are a tight-knit community whose residents have come not only for the beauty of the island ...
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A Sincere Visual Experience

By Carol Logan, OD | October 12, 2020
I got my first pair of glasses in third grade, and from that point on, spent a lot of time at my family eye doctor’s office. Over the years, Dr. Walter West and I had discussions about my interest in biology and saving the whales.  He offered that ...
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Banking on Private Practice Optometry

By Kristine Sam, OD | October 07, 2020
I originally went to school to study business. After working in the banking industry for several years, I had gained excellent sales, management, and customer service skills, but my heart felt incomplete. I craved something more fulfilling, with more ...

The Trust of Ohana: Making Recommendations that Patients Embrace

By Geoffrey Reynolds, OD | September 08, 2020
Ohana means “family” in the Hawaiian language, and it embodies our philosophy and that of our practice, Ronald R. Reynolds, OD, Inc., located in Mililani, Hawaii. My father, Ronald Reynolds, OD, started our practice more than 40 years ago, and I ...
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Maximizing Changes Made During Downtime

By Anthony Sesto, OD | August 31, 2020
As a partner in an eight-location practice, I was worried about the impact to our bottom line of being closed for about a month in response to COVID-19. Today, we are happy to report that revenue is higher than before the pandemic began, despite the ...

Tasting Every Item On the Menu

By Marshall Dorsett, OD | August 19, 2020
Patients rely on our expertise to provide the very best recommendations for their eye care needs, so it’s critical that we stay on top of the developments and advancements in our field, keep our staff educated, and pass information on to our patients. ...
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Lights, Camera, Action: Our Journey to Reopening

By Rebecca Lee, OD | August 10, 2020
During COVID-19, I've paid close attention to what my peers are doing in their practices. It has been very informative to hear how doctors are modifying their patient care during the pandemic, and my practice has benefited from those learnings. I’m ...
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Helping Patients Navigate Choice

By Dane Bagley, OD | August 10, 2020
Back in the day, we used to present all our products to patients, giving them the freedom to choose the ones they liked the best. Over time, we learned that this approach overwhelmed some patients, who didn’t understand the different product lines and ...
Dr. Wood

Finding the Silver Linings

By James Wood, OD | July 21, 2020
There’s no question that COVID-19 has wreaked havoc on our practices and impacted our lives. But, as we head down the road to recovery, I must admit there are some positives that have come out of this pandemic.

Achieving Practice Goals during Challenging Times

By Cuong Tran, OD | July 13, 2020
Like many of you, my practice was blindsided by COVID-19. Plans we had for the year were paused as we were forced to shelter in place and shut down the practice to non-essential care. Despite the uncertain future, we knew we had to find a way to stay ...
Dr. Rashid

Flexing My Specialty During the Pandemic

By Nick Rashid, OD | June 30, 2020
My number one objective as a Doctor of Optometry is to make people feel comfortable going to the optometrist—you might say it’s my specialty. I knew from my first visit to get glasses in the fifth grade that I loved going to the optometrist, and my ...
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Telehealth is Here to Stay

By Mary Anne C. Murphy, OD | June 24, 2020
Many eye care providers hadn’t considered telehealth prior to the pandemic, believing they needed a hands-on exam to adequately treat patients. With COVID-19 reducing that type of care to only essential services, and with a patient population that ...
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Finding Creative Ways to Connect with Patients During Crisis

By Robert Melrose, OD | June 10, 2020
Many of us were anxiously awaiting the year 2020 to market the “Year of Vision” to our patients, but before we had a chance to breathe, COVID-19 came in and flipped the emphasis of 2020 to one of personal and professional survival. In my opinion, ...
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Telehealth: Another Tool for Your Toolbox

By Amber Belaustegui, OD | June 03, 2020
To be honest, I was pretty skeptical about telehealth pre-COVID-19. I could see handling some aspects of patient care remotely, but couldn’t envision treating patients without physically seeing them, putting dye in their eyes, and examining their ...

Navigating the Financial Impacts of COVID-19

By Bryan Heitmeyer, OD | May 27, 2020
Like most of you, we’ve had to make dramatic changes to our practice in the face of this pandemic. In addition to the significant changes to patient care, we’ve had to reevaluate how we run the business and think critically about what we need to do in ...
Dr. Clarin

Showing Patients It’s Safe to Come Back

By Adam Clarin, OD | May 19, 2020
As restrictions on routine eye care lifted in my state, the question was no longer, “Can we reopen?”, but rather, “How do we reopen?” Like many of you, we were anxious to return to providing comprehensive care to our patients. But no matter where your ...
Dr. Rowan

A Roadmap to Reopening

By Daniel Rowan, OD | May 12, 2020
As restrictions on routine eye care lifted in Nevada, the idea of opening our six practices made us both excited and anxious. We were relieved and happy to see our patients again, but nervous about the safety of staff and patients in this new patient ...
Dr. Chinn

Staying Connected When It Matters Most

By Jennifer Chinn, OD | May 07, 2020
Like many of you these days, who have yet to reopen for routine care, I miss seeing patients and being able to help them. It’s tough when patients call or text me that their vision has changed a bit and they need an eye exam, and I have to turn them down. I’m so excited to get back to that ...
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A Vision of Hope for Optometry

By Michael Bacigalupi, OD, MS, FAAO | March 09, 2020
I joined an established private practice immediately after graduating from optometry school, and it just wasn’t for me. I was primarily doing refractive management for my patients, and I wanted to do more. I wanted to practice full-scope optometry, to truly help people and make a difference. I was able to find that fulfillment when I opened a practice in a rural community that really needed me, where I could make a significant impact on people’s lives. Today, as dean of a rural optometry school, I get to extend that opportunity to the next generation of optometrists.
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Cowboys & Cataracts

By Amber Belaustegui, OD | February 12, 2020
I never planned to own a practice—especially not in rural Nevada. With a background in ophthalmology ocular disease, I always pictured myself in an MD/OD setting. But those opportunities weren’t coming my way, and I got tired of waiting. I decided to ...
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Optometry Gives Me Life: A Campaign for Our Future

By Lewis Reich, OD, PhD | February 11, 2020
I didn’t always know that I wanted to become a Doctor of Optometry—just that I loved science, wanted to help people, and didn’t want to pursue traditional medicine. In college, I started researching careers that would marry my love of science with my ...
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OT to OD: My Journey from Hockey to Optometry

By Daniel Rowan, OD | January 15, 2020
Born and raised in Wayne Gretzky territory, aka Western Canada, it was no surprise that I played ice hockey as a youth. In fact, it’s what got me to the U.S., as I came here to play for Norwich University in Vermont on a hockey scholarship. After ...
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