as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

VSP Benefit Fairs Promoting Optometry

By Daniel L. Mannen, OD, FAAO | December 01, 2011
There I was, at the VSP® Vision Care booth—smack dab between the nutrition table and the chronic back pain table—as employees of Columbia Sportswear filed by at their annual benefits fair.

New Contact Lens Benefit a Win for Patients and Doctors

By Daniel L. Mannen, OD, FAAO | November 11, 2011
You know, I still remember the day I finally convinced my parents that I needed contact lenses. I was a high school baseball player and was certain that the only obstacle between me and the major leagues was my glasses. Well, I love my contact lenses, even to this day. Unfortunately, I never learned to hit the curve ball.

Doctor-patient Relationships

By Daniel L. Mannen, OD, FAAO | November 04, 2011
One of the real blessings of private practice is having the opportunity to develop a long-term relationship with our patients. Our patients become our friends and almost seem like family. We know what they like and don’t like. We know their jobs, their hobbies, and their interests.

Eyeconic

By Daniel L. Mannen, OD, FAAO | October 21, 2011
In my travels around the U.S. talking with doctors, I have heard lots of buzz around the emergence of online optical.

Open Enrollment

By Daniel L. Mannen, OD, FAAO | October 14, 2011
I have been getting questions from doctors about what VSP® Vision Care is doing to win contracts since I blogged about the loss of the IBM contract. It just so happens that I have been putting this blog together to give you a glimpse of the efforts being made by VSP to connect patients with doctors, so, it is timely that I share this with you now.

IBM to EyeMed

By Daniel L. Mannen, OD, FAAO | October 07, 2011
When you go fishing, the number of fish in the pond is very important in predicting your chance of catching one. Adding fish to the pond increases your chances; removing fish from the pond decreases your chances.

Progress

By Daniel L. Mannen, OD, FAAO | September 19, 2011
Progress, to me, means real improvement. Activity, however, does not necessarily result in progress at all. Remember Hans and Franz…members of the foreign legion. One day, their commandant announced that he had “good news.”

Cisco and BP: Meeting Clients Needs...Keeping Our Focus

By Daniel L. Mannen, OD, FAAO | September 12, 2011
 In evaluating the worth of a product, whose opinion is more important, the manufacturer or the purchaser? The answer, of course, is the purchaser. And, in choosing among sources for a product, how do you decide who to buy from?

The Making of an Optometrist

By Daniel L. Mannen, OD, FAAO | August 25, 2011
You know everyone has a unique story of how they ended up as a private-practice optometrist. After starting this blog, I realized that you might be wondering about my story. After reading below, you will find that I am just one of many using real-life experiences to help me connect with patients and run my business.

Optometry: Back to the Future

By Daniel L. Mannen, OD, FAAO | August 19, 2011
Think about it. We are now living smack dab in the middle of what used to be the future. When I graduated in 1980, who could have envisioned that optometry would elevate and become the fantastic patient care profession which we know today?

COA and VSP Work Together to Preserve Independence

By Daniel L. Mannen, OD, FAAO | August 05, 2011
I am proud to be an independent, private-practice doctor of optometry. My independence has allowed me the freedom to have a patient-first focus. Personal responsibility and integrity govern my practice without the undue influence of profit-centric pressure from above.

Eyeconic: Our Connection to the Online Shopper

By Daniel L. Mannen, OD, FAAO | July 29, 2011
Ok, I am officially a Baby Boomer—a fifty-something shopper. I look in the phone book, wonder which store might have my desired product, and hunt store to store until I find what I am after. My daughter, however, is a generation ‘Y’ shopper.

VSP: A Successful Affiliate Strategy

By Daniel L. Mannen, OD, FAAO | July 20, 2011
In any competition, if the game changes, the strategy must also change for continued success. Such is the case with VSP® Vision Care in the managed vision care market. The needs and requirements of the client have changed. To remain competitive, VSP must also change to be able to meet clients’ needs.

God Bless Private Practice

By Daniel L. Mannen, OD, FAAO | July 08, 2011
Every day we go to work trying to do the very best job for our patients. And yet, the impressions that patients sometimes get never cease to amaze me. My favorite, of course, is for one of my patients to tell me that they like me a lot better than ...

Observations from the Town-Hall Meetings

By Daniel L. Mannen, OD, FAAO | June 30, 2011
Hi again. Needless to say, change is upon us. Whether it be my hairline, the economy, or my distance off the tee, all are being tested. Change is also upon us in our optometric practices with a down economy, stronger competition, and increasing purchasing online, to name a few.

Reasons to Review Your Practice Report

By Daniel L. Mannen, OD, FAAO | June 30, 2011
Hi there, yes, it’s me again. Do you know the number one statistic which doctors keep track of in their practices? Yes, it is the number of patients, i.e., how full is my appointment book? How many patients this month, compared with how many patients last month?

The Importance of Eye Health Management

By Daniel L. Mannen, OD, FAAO | June 23, 2011
Hi there, it’s me again. It is hard to believe, but I am officially able to reflect on a 30-year career in optometry. We all recognize the tremendous increase in scope of practice and optometry’s emergence as an integral part of the healthcare team.

Our Marketplace is Changing

By Daniel L. Mannen, OD, FAAO | June 10, 2011
This is my very first blog. It is great to reach out to other private practitioners and engage you all in a dialogue regarding VSP and our profession. VSP has one and only one mission: to deliver patients to member doctor practices.
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