as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Don't Forget The Intangibles

Don't Forget The Intangibles

December 26, 2014
I love the movie, The Internship—so funny! You know the story, two out of work salesmen get into a competitive internship at Google. Against all odds, they win the day and, finally, a job by demonstrating the importance of personal relationships in ...

Are Your Key Messages Echoing Throughout Your Practice?

May 10, 2013
I am sure you are familiar with the exercise where you tell a story to the first person, who tells it to a second, and a third, and so on. By the time it gets back to the originator, it is almost always a far different story. This very phenomenon can ...

Enthusiasm In Practice

April 19, 2013
There is no doubt about it—we optometrists have the best job in the world. We help our patients see better, and in the process, improve their quality of life. Pretty cool! Can you think of a better reason to go to work?

Optimism: The Result of a Great Game Plan

March 22, 2013
The story is timeless. It's David v. Goliath. It's Hickory v. South Bend Central. It's the underdog prevailing over the favorite.How in the world do these upsets happen?Why are some folks intimidated, while others achieve legendary success?

PCP Communication—Message Received?

December 14, 2012
Don’t you just hate it when you deliver a “clear message” only to have the receiver miss the most important point? I am reminded of an episode where my father and I misunderstood my pick-up location after a day of deer hunting.“I’ll meet you at the ...

Open Enrollment: Making A Beautiful Connection

September 14, 2012
I was thumbing through a magazine when I came upon an advertisement to visit Hawaii. A beautiful beach, a gorgeous sunset, and the promise of culture, tradition, and tropical breezes—talk about a value proposition. I could almost feel the sand beneath ...

Connecting with Mr. Jones

July 12, 2012
It was raining like crazy—end of June—must be Oregon, the place where summer doesn’t start until after the fourth of July. Well, at least everything is green! And then, I noticed it…muddy footprints all over my dispensary carpet.

UNITY Optics

May 18, 2012
I grew up in rural eastern Oregon and spent a lot of time fishing in cold, wet weather. To protect from the elements, our pre-outdoor ritual was to spray water repllenet on our clothes to help keep the wet out. Time consuming, a little sticky, and not completely satisfactory—but it did help.
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