as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Our Key to Growth: Cultivating an Attitude of Care

Our Key to Growth: Cultivating an Attitude of Care

January 25, 2021
From about the fourth or fifth grade, I knew I wanted to be an optometrist. Being nearsighted, I was at the optometrist’s office often, and I always loved the warm and welcoming staff. Today, replicating that experience for our patients is how we ...
The Right Career Choice

The Right Career Choice

January 11, 2021
School aptitude tests in the fifth grade determined I should either become an FBI agent or an optometrist when I grew up. Both sounded like cool jobs to me, but I really liked going to the optometrist and seeing all their equipment. So, I decided in ...
Preserving My Legacy

Preserving My Legacy

December 22, 2020
I fell into optometry by accident. I was a biology major wanting to be a veterinarian, and heard veterinary school was very competitive. A friend recommended optometry; I applied to school, got accepted, and it was the best decision of my life. I ...
Doing Right by Patients and Employees During Crisis

Doing Right by Patients and Employees During Crisis

December 08, 2020
As a private practice owner, my number-one priority is to do right by my patients and employees. When COVID-19 hit, finding ways to do that became challenging.  Eight months in, I’m pleased to report that with the support of our partners, the ...
Choosing Private Practice Optometry

Choosing Private Practice Optometry

December 08, 2020
When I was a child, my family traveled to different countries as my parents sought a better life for us. During that time, I developed a fascination for the medical field and volunteered in medical groups whenever I could. I experienced firsthand the ...
A Pathway to Growth

A Pathway to Growth

November 23, 2020
As a second-generation optometrist, you could say optometry is in my blood. I grew up around my mom’s private practice, where patients were treated like family, and I am continuing that legacy today in my own growing practice. COVID-19 impacted our ...
A Mission to Pay it Forward

A Mission to Pay it Forward

November 09, 2020
As I look toward my graduation next year from the Illinois College of Optometry (ICO), I reflect on all of the people who have supported me along the way—starting with my parents, who moved our family from Jamaica to Canada to give us more ...
Giving Patients that Small Town Feel

Giving Patients that Small Town Feel

October 26, 2020
Our two practices are located on Amelia Island, a small coastal paradise boasting thirteen miles of pristine beaches and spectacular views of the Atlantic. We are a tight-knit community whose residents have come not only for the beauty of the island ...
A Sincere Visual Experience

A Sincere Visual Experience

October 12, 2020
I got my first pair of glasses in third grade, and from that point on, spent a lot of time at my family eye doctor’s office. Over the years, Dr. Walter West and I had discussions about my interest in biology and saving the whales.  He offered that ...
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