as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Doing Nice Things for Nice People

Doing Nice Things for Nice People

July 22, 2021
You might say healthcare is in my blood--my father was an army surgeon during the second World War and my mother was his nurse. In college, I gravitated toward physics, optics, and all the sciences, so optometry seemed to be a natural fit. I was also ...
The Best of Both Worlds

The Best of Both Worlds

June 18, 2021
I always knew I wanted to be in the sciences and that I wanted to be an entrepreneur. Private practice optometry offered me the best of both worlds. Today, I co-own a large practice in Chicago with 13 locations, many of them cold starts, and I am very ...
Stories of Resilience: An Attitude of Gratitude

Stories of Resilience: An Attitude of Gratitude

June 07, 2021
The events of 2020 were really challenging--everyone in the community was affected. Like many others, our practice was closed for a month and when we reopened, our patient flow was down significantly. It was difficult and unnerving to navigate through ...
Providing a Practice Patients Prefer

Providing a Practice Patients Prefer

May 24, 2021
With an optical center on virtually every corner, patients coming to our practice may pass three or four of our competitors on the way. So, in order to attract and retain patients, we need to make sure we stand out. Differentiating our practice from ...
Building Patient Loyalty during Trying Times

Building Patient Loyalty during Trying Times

April 14, 2021
With many experiencing job loss or decreased benefits as a result of COVID, it has been especially critical for our practice to find ways to continue to provide care to these patients. We want them to be able to maintain their exams and continue to ...
Making a Difference for 30 Years

Making a Difference for 30 Years

March 09, 2021
Growing up, everyone in my family wore glasses, so regular visits to the optometrist were a must. On one of our many trips there, my parents commented that it would be a good profession for me. As a kid, I always enjoyed going to the optometrist, so I ...
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