as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Success Through Service

Success Through Service

October 07, 2019
I started my practice in Los Osos, CA, which for a small town of 10,000 was a mecca for optometrists—there were nine of us in town when my practice opened. Finding success in a saturated environment was daunting, but we determined we could all be ...
A Father's Legacy

A Father's Legacy

September 05, 2019
I went into private practice optometry because of my father. Growing up, I would sit at the kitchen table for hours, listening to him talk about his patients—not just about how he treated their eyes, but how he impacted their lives, and ...
Success: A New Graduate's Perspective

Success: A New Graduate's Perspective

July 10, 2019
If you had asked me during optometry school how I defined success, I would have answered, “It’s a practice with my name on the door.” Today, just one year post-graduation and three months after joining an established practice, I would answer that ...
Defining Success

Defining Success

May 20, 2019
Reflecting back on my career, my favorite patient was a seven-year-old girl who came in right after I bought my practice. She sat in the chair asking question after question—about the phoropter, the optics, what it’s like being an optometrist, you ...
Questions About Eyeconic Marketing?

Questions About Eyeconic Marketing?

May 17, 2019
VSP Global’s recent announcement that it plans to open three brick-and-mortar Eyeconic® locations has sparked questions, and even some misinformation out in the marketplace, specifically around how Eyeconic is marketing to VSP members, our patients. ...
Jumping into Private Practice as a Young OD

Jumping into Private Practice as a Young OD

April 05, 2019
As a young OD, jumping into private practice right out of school was a daunting proposition. However, I knew early on that owning my own practice would give me the work-life balance I needed, as well as the flexibility to control my patients’ quality ...
Meeting Patients Where They Want to Be Met

Meeting Patients Where They Want to Be Met

March 18, 2019
When I was in optometry school, the independent practice doctors I met seemed to enjoy their profession the most—it’s one of the many reasons I chose to go into independent practice myself, 38 years ago. While I’ve found this path rewarding on many ...
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