as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Building a Thriving Practice from the Ground Up

Building a Thriving Practice from the Ground Up

September 27, 2021
I met my husband in optometry school; we opened our first practice, cold, in 2005 and our second one three years ago—private practice optometry is what we know. It has been so rewarding to watch our practice, something we built from scratch, grow and ...
Our Important Role as Educators

Our Important Role as Educators

September 10, 2021
When I was in high school, I was mesmerized that my contacts, tiny pieces of plastic that I couldn’t even feel in my eyes, could correct my vision so that I could clearly see the trees. I decided then that optometry was what I wanted to do for the ...
Doing Nice Things for Nice People

Doing Nice Things for Nice People

July 22, 2021
You might say healthcare is in my blood--my father was an army surgeon during the second World War and my mother was his nurse. In college, I gravitated toward physics, optics, and all the sciences, so optometry seemed to be a natural fit. I was also ...
The Best of Both Worlds

The Best of Both Worlds

June 18, 2021
I always knew I wanted to be in the sciences and that I wanted to be an entrepreneur. Private practice optometry offered me the best of both worlds. Today, I co-own a large practice in Chicago with 13 locations, many of them cold starts, and I am very ...
Stories of Resilience: An Attitude of Gratitude

Stories of Resilience: An Attitude of Gratitude

June 07, 2021
The events of 2020 were really challenging--everyone in the community was affected. Like many others, our practice was closed for a month and when we reopened, our patient flow was down significantly. It was difficult and unnerving to navigate through ...
Providing a Practice Patients Prefer

Providing a Practice Patients Prefer

May 24, 2021
With an optical center on virtually every corner, patients coming to our practice may pass three or four of our competitors on the way. So, in order to attract and retain patients, we need to make sure we stand out. Differentiating our practice from ...
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