An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.
I started my practice in Los Osos, CA, which for a small town of 10,000 was a mecca for optometrists—there were nine of us in town when my practice opened. Finding success in a saturated environment was daunting, but we determined we could all be ...
As you have likely seen or read, VSP Global® has just announced that the acquisition of Visionworks is complete.
At the same time, you may also have seen the news release that announced major investments in the VSP Global Premier Program for private practice doctors.
Last year, as the VSP Global® Premier Program celebrated its fifth anniversary, I blogged about the benefits my practice has experienced being a part of this program. The Premier Program has helped me increase my practice’s revenue and grow my ...
I went into private practice optometry because of my father. Growing up, I would sit at the kitchen table for hours, listening to him talk about his patients—not just about how he treated their eyes, but how he impacted their lives, and ...
If you had asked me during optometry school how I defined success, I would have answered, “It’s a practice with my name on the door.” Today, just one year post-graduation and three months after joining an established practice, I would answer that ...
As you have likely seen or read, VSP Global® announced today that it has entered into a definitive agreement to acquire Visionworks, subject to completion of regulatory approval. This is an investment that takes a significant leap forward in meeting ...
Reflecting back on my career, my favorite patient was a seven-year-old girl who came in right after I bought my practice. She sat in the chair asking question after question—about the phoropter, the optics, what it’s like being an optometrist, you ...
VSP Global’s recent announcement that it plans to open three brick-and-mortar Eyeconic® locations has sparked questions, and even some misinformation out in the marketplace, specifically around how Eyeconic is marketing to VSP members, our patients. ...
As a young OD, jumping into private practice right out of school was a daunting proposition. However, I knew early on that owning my own practice would give me the work-life balance I needed, as well as the flexibility to control my patients’ quality ...
When I was in optometry school, the independent practice doctors I met seemed to enjoy their profession the most—it’s one of the many reasons I chose to go into independent practice myself, 38 years ago. While I’ve found this path rewarding on many ...
