An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.
You might say healthcare is in my blood--my father was an army surgeon during the second World War and my mother was his nurse. In college, I gravitated toward physics, optics, and all the sciences, so optometry seemed to be a natural fit. I was also ...
One of the things I find so exciting about optometry is that it is ever-evolving, and in order to be successful, you have to evolve with it. Adapting to change has been a common theme throughout my career, most notably during the past year, and I have ...
I always knew I wanted to be in the sciences and that I wanted to be an entrepreneur. Private practice optometry offered me the best of both worlds. Today, I co-own a large practice in Chicago with 13 locations, many of them cold starts, and I am very ...
The events of 2020 were really challenging--everyone in the community was affected. Like many others, our practice was closed for a month and when we reopened, our patient flow was down significantly. It was difficult and unnerving to navigate through ...
With an optical center on virtually every corner, patients coming to our practice may pass three or four of our competitors on the way. So, in order to attract and retain patients, we need to make sure we stand out. Differentiating our practice from ...
When I was in my fourth-year externship, one of my advisors gave me a valuable piece of advice that I’ve never forgotten: whatever you do, make sure your patients walk out with a positive experience. That advice really resonated when I opened my own ...
With many experiencing job loss or decreased benefits as a result of COVID, it has been especially critical for our practice to find ways to continue to provide care to these patients. We want them to be able to maintain their exams and continue to ...
Nothing has had a greater impact on our profession than this pandemic. It changed the landscape of eye care across this country. Everyone was impacted by it. It brought eye care to a standstill. If this wasn’t a wakeup call to what can happen on a ...
Growing up, everyone in my family wore glasses, so regular visits to the optometrist were a must. On one of our many trips there, my parents commented that it would be a good profession for me. As a kid, I always enjoyed going to the optometrist, so I ...
With my father being a forester and my mother a nurse, you could say the woods and patient care are in my blood. Both themes are woven throughout my life, culminating now as I find ways to support my peers during this pandemic.
