as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

A Pathway to Growth

A Pathway to Growth

November 23, 2020
As a second-generation optometrist, you could say optometry is in my blood. I grew up around my mom’s private practice, where patients were treated like family, and I am continuing that legacy today in my own growing practice. COVID-19 impacted our ...
A Mission to Pay it Forward

A Mission to Pay it Forward

November 09, 2020
As I look toward my graduation next year from the Illinois College of Optometry (ICO), I reflect on all of the people who have supported me along the way—starting with my parents, who moved our family from Jamaica to Canada to give us more ...
Giving Patients that Small Town Feel

Giving Patients that Small Town Feel

October 26, 2020
Our two practices are located on Amelia Island, a small coastal paradise boasting thirteen miles of pristine beaches and spectacular views of the Atlantic. We are a tight-knit community whose residents have come not only for the beauty of the island ...
A Sincere Visual Experience

A Sincere Visual Experience

October 12, 2020
I got my first pair of glasses in third grade, and from that point on, spent a lot of time at my family eye doctor’s office. Over the years, Dr. Walter West and I had discussions about my interest in biology and saving the whales.  He offered that ...
Banking on Private Practice Optometry

Banking on Private Practice Optometry

October 07, 2020
I originally went to school to study business. After working in the banking industry for several years, I had gained excellent sales, management, and customer service skills, but my heart felt incomplete. I craved something more fulfilling, with more ...
Moving to Unity

Moving to Unity

September 21, 2020
With the upcoming formulary changes from VSP, some doctors are considering altering their lens products to accommodate the changes. As a practice that now uses Unity Lenses almost exclusively, we have some experience making that transition.  After ...
Maximizing Changes Made During Downtime

Maximizing Changes Made During Downtime

August 31, 2020
As a partner in an eight-location practice, I was worried about the impact to our bottom line of being closed for about a month in response to COVID-19. Today, we are happy to report that revenue is higher than before the pandemic began, despite the ...
Tasting Every Item On the Menu

Tasting Every Item On the Menu

August 19, 2020
Patients rely on our expertise to provide the very best recommendations for their eye care needs, so it’s critical that we stay on top of the developments and advancements in our field, keep our staff educated, and pass information on to our patients. ...
Lights, Camera, Action: Our Journey to Reopening

Lights, Camera, Action: Our Journey to Reopening

August 10, 2020
During COVID-19, I've paid close attention to what my peers are doing in their practices. It has been very informative to hear how doctors are modifying their patient care during the pandemic, and my practice has benefited from those learnings. I’m ...
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