as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Lights, Camera, Action: Our Journey to Reopening

Lights, Camera, Action: Our Journey to Reopening

August 10, 2020
During COVID-19, I've paid close attention to what my peers are doing in their practices. It has been very informative to hear how doctors are modifying their patient care during the pandemic, and my practice has benefited from those learnings. I’m ...
Helping Patients Navigate Choice

Helping Patients Navigate Choice

August 10, 2020
Back in the day, we used to present all our products to patients, giving them the freedom to choose the ones they liked the best. Over time, we learned that this approach overwhelmed some patients, who didn’t understand the different product lines and ...
Flourishing in the Face of Change

Flourishing in the Face of Change

July 30, 2020
Like the rest of the world, I’ve been impacted by the pandemic. Our practice was closed for routine care for six weeks, current patient flow is reduced by about a third, and we have all sorts of new safety protocols in place. With all of that, we just ...
Finding the Silver Linings

Finding the Silver Linings

July 21, 2020
There’s no question that COVID-19 has wreaked havoc on our practices and impacted our lives. But, as we head down the road to recovery, I must admit there are some positives that have come out of this pandemic.
Achieving Practice Goals during Challenging Times

Achieving Practice Goals during Challenging Times

July 13, 2020
Like many of you, my practice was blindsided by COVID-19. Plans we had for the year were paused as we were forced to shelter in place and shut down the practice to non-essential care. Despite the uncertain future, we knew we had to find a way to stay ...
Flexing My Specialty During the Pandemic

Flexing My Specialty During the Pandemic

June 30, 2020
My number one objective as a Doctor of Optometry is to make people feel comfortable going to the optometrist—you might say it’s my specialty. I knew from my first visit to get glasses in the fifth grade that I loved going to the optometrist, and my ...
Telemedicine is Here to Stay

Telemedicine is Here to Stay

June 24, 2020
Many eye care providers hadn’t considered telemedicine prior to the pandemic, believing they needed a hands-on exam to adequately treat patients. With COVID-19 reducing that type of care to only essential services, and with a patient population that ...
Telemedicine: Another Tool for Your Toolbox

Telemedicine: Another Tool for Your Toolbox

June 03, 2020
To be honest, I was pretty skeptical about telemedicine pre-COVID-19. I could see handling some aspects of patient care remotely, but couldn’t envision treating patients without physically seeing them, putting dye in their eyes, and examining their ...
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