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Flourishing in the Face of Change

By Robert Bass, OD July 30, 2020

Like the rest of the world, I’ve been impacted by the pandemic. Our practice was closed for routine care for six weeks, current patient flow is reduced by about a third, and we have all sorts of new safety protocols in place. With all of that, we just experienced our third highest sales day in the 40 years we’ve been open, and our numbers for July are almost equal to where they were last year. Like many in our profession, we have had to adapt to change and find ways to continue to provide the top-notch care our patients expect.

We’re also seeing changes in the industry, including the upcoming product formulary changes from VSP. While my practice currently uses the preferred materials on VSP’s formulary, I understand other practices who don’t may be looking into offering these products. For those practices, my best advice is to try out the preferred products for yourself. Years ago, when Unity Lenses hit the market, that’s exactly what we did.  It’s important to me that I stand behind the products I’m giving my patients, so my optician and I tried the lenses ourselves and really liked them. Then, we tried them with patients who were using competitors’ products, and they liked them too.

Single vision or progressive, Unity Lenses have been great for our practice—they are simple to fit, there’s a big variety of multi-focals, and they just work. Most importantly, patients like them and we have very few re-dos. Of course, there’s the added benefit of the VSPOne® Rewards and Unity® Savings Programs* for dispensing Unity Lenses, and they count towards your VSP Global® Premier Program status.

While Unity Lenses work best for the majority of our patients, the good news is that we have a choice—VSP allows us to select any product that a patient may want. VSP's formulary includes virtually every lens product on the market, so I can choose to dispense one of the preferred products like Unity, Zeiss, Hoya, or Maui Jim, or another product that works best for me and my patients.

Change is inevitable. As Eye See It, the key is embracing the change and looking for new ways to provide the care our patients expect. When we do that, we flourish.

Dr. Robert Bass' practice is Drs Bass and Rose in Manassas, VA. He is a former VSP Global Board Member and current VSP Ambassador. 

*Unity Savings and enhanced VSPOne® Rewards are platinum level benefits for practice locations participating in the Premier Program.


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