as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Making the Case for Adult Vision Care in the Insurance Exchanges

By Daniel L. Mannen, OD, FAAO | December 06, 2013
There is no doubt about it: Patients place a high value on their vision care programs. Cost savings, performance enhancement, and early disease detection have made vision care a very desirable benefit, even when participation is at the patients’ ...

AOA Needs A Fact Check On California Exchange Board Decision

By Daniel L. Mannen, OD, FAAO | November 12, 2012
On October 30, the California Health Benefit Exchange Board voted to include stand-alone vision plans in their soon-to-open state insurance exchange. This important decision, endorsed by the California Optometric Association (COA)

A Vote to Limit Health Choices

By Daniel L. Mannen, OD, FAAO | September 05, 2012
Why did organized medicine lobby hard to keep stand-alone plans out in California? It's all about control of your access.

Won't Be Denied

By Daniel L. Mannen, OD, FAAO | July 31, 2012
I am blessed to live on the banks of the Columbia River in Oregon, which sports one of the great spring Chinook salmon runs. For fishermen around here, fishing is a near religious experience, but it is the fish who are the real heroes.

Clearing the Mist Surrounding Healthcare Reform

By Daniel L. Mannen, OD, FAAO | June 01, 2012
Sometimes the questions are complicated and the answers are simple.”Dr. Seuss Recently, an Open Forum was held with representatives from both the AOA and VSP discussing stand-alone vision plan direct participation in the newly forming state insurance exchanges.
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