as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Won't Be Denied

By Daniel L. Mannen, OD, FAAO | July 31, 2012
I am blessed to live on the banks of the Columbia River in Oregon, which sports one of the great spring Chinook salmon runs. For fishermen around here, fishing is a near religious experience, but it is the fish who are the real heroes.

Expand Your Dispensary with eStores

By Daniel L. Mannen, OD, FAAO | July 19, 2012
Well, we have officially set a record in our office. We ordered 18 frames for a single patient before she selected one. Unfortunately, we did it the old fashioned way: ordered them, paid for postage to get them in, and had to deal with frame returns and delays.

Embracing Technology

By Daniel L. Mannen, OD, FAAO | July 05, 2012
I have had the pleasure of riding in a lot of taxi cabs in my frequent travels. It seems that everyone is embracing technology…even the taxis. Check out this partial list: GPS, surveillance cameras, digital taxi meters, credit card machines, iPod docking, cell phone charging, and, my favorite, the electronic coffee cup heater.

Clearing the Mist Surrounding Healthcare Reform

By Daniel L. Mannen, OD, FAAO | June 01, 2012
Sometimes the questions are complicated and the answers are simple.”Dr. Seuss Recently, an Open Forum was held with representatives from both the AOA and VSP discussing stand-alone vision plan direct participation in the newly forming state insurance exchanges.

Affiliate Provider Program Update

By Daniel L. Mannen, OD, FAAO | May 04, 2012
An excellent strategic move in baseball is to allow a run to score in exchange for an out when your team is well ahead. After all, the ultimate goal is to win the game. This is a very apt description of the successful results to date for the VSP affiliate provider program.

Why We’ve Invited the AOA to a Healthcare Reform Forum

By Daniel L. Mannen, OD, FAAO | May 02, 2012
We all remember the famous words sung by Sister Sledge: “We are Family.” There is no question about it; the optometric profession has always had a real sense of family. Remarkably, we actually like each other. However, that does not mean that we always agree.

The Marketplace

By Daniel L. Mannen, OD, FAAO | April 20, 2012
High competition, low margins, regulatory burden, unstable politics, strong outside forces, worst business model ever…what industry am I talking about? The answer is independent pharmacy as described in a blog by The Redheaded Pharmacist that appeared in Pharmacy Times, December 2011.
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