World Sight Day Challenge Coalition Raises Awareness World Sight Day Challenge Coalition Raises Awareness

World Sight Day

Rancho Cordova, Calif., October 16, 2013 – The World Sight Day Challenge Coalition organizations came together in celebration of WorldSight Day and partnered with local optometrists to provide free eyecare to 4,000 Atlanta residents in need onboard the VSP Mobile Eyes®clinics. A check for $570,000 was also presented to Optometry Giving Sight in support of their efforts to raise awareness for visual impairment and blindness.

"Nearly thirty local optometrists came together in support of this effort to provide eyecare to those who greatly needed it," said Bryan Markowitz, Georgia Optometric Association, Executive Director. "Eyecare can make a huge difference in a person's ability to learn and work, and the impact made on these individuals is immeasurable."

Gold Medal Olympian Misty May-Treanor also attended the event on World Sight Day, October 10, to raise awareness and share how access to vision care has made an impact on her life. She encouraged people to take the World Sight Day challenge and share on Twitter what they have their eyes set on.

“This was the largest event to date for the VSP Mobile Eyes clinics,” said Cheryl Johnson, VSP Vision Care, Sr. Vice President of Eyecare Delivery Solutions. “As a not-for-profit vision care company, our mobile eyecare clinics are focused on helping people who would not otherwise be able to get care.”

More than 210,000 people in Atlanta are without vision coverage, and approximately 350,000 adult Georgians are estimated to have undiagnosed diabetes. Eye doctors are often the first to spot signs of health conditions, including diabetes.




About World Sight Day Challenge Coalition
Coalition members include ABB OPTICAL GROUP, Alcon,®, CooperVision, Essilor, Eyefinity®, Marchon® Eyewear, TLC Laser Eye Centers, Transitions Optical, VISTAKON® Division of Johnson & Johnson Vision Care, Inc., Vision Source®, VSP Optics Group, and VSP® Vision Care.

About Optometry Giving Sight
Optometry Giving Sight is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error – simply the need for an eye examination and glasses. It was created in 2003 as a means of mobilizing resources from the global optometric community to fund the development of sustainable vision care projects in communities where these do not currently exist. To date it has provided funds to more than 67 projects in 38 countries in Asia, Africa and the Americas.





Melissa Warren