VSP® Vision Care Overhauls Website to Create Enhanced User Experience
May 16, 2012
Vision Service Plan Members Drive VSP.com Redesign Strategy
Rancho Cordova, Calif., May 16, 2012
– VSP® Vision Care, the largest not-for-profit in vision care, today announced the debut of a completely redesigned website at www.vsp.com
making it easier and faster for visitors to find the information most important to them. After listening to more than 100 hours of customer service calls to determine how members and first-time visitors use vsp.com, the newly launched site now features more intuitive navigation and a fresh look and feel.
“We worked in lock-step with our award-winning customer service team to identify ways to simplify a user’s experience. For example, the clicks required to find a doctor in your area has been cut in half,” said Dave Dess, Vice President of Marketing, VSP Vision Care. “Over time, we expect the new site to reduce customer service calls by at least ten percent. And since the recent redesign, we’ve already seen call time dedicated to technical issues decrease to allow more conversation about VSP services.”
Other site enhancements include mobile optimization, making it easier for members to access their account, promotions and Member ID card while on-the-go, as well as cleaner navigation in both the Benefits Manager
portals allowing access to the most popular information more quickly.
About VSP Global
VSP Global® includes VSP Vision Care, the largest not-for-profit vision benefits and services company in the United States with 57 million members; Marchon® Eyewear Inc., one of the world’s largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear; Eyefinity® which offers innovative solutions and the premier management software and technology to improve overall practice management and patient experience; VSP Optics Group, industry leaders in new technologies, production processes, service and logistics.
To date, through VSP community outreach programs such as VSP Mobile Eyes® and Sight for Students®, and through relationships including those with the American Red Cross and Prevent Blindness America, VSP has invested close to $146 million in free eyecare and eyewear for more than 765,000 adults and children in need throughout the United States.