VSP Vision Care Launches Exclusive Program for Insurance Brokers to Sell Individual Vision Plans Directly to Consumers


More than 50 percent of Americans are without vision coverage.1 In an effort to increase access to care, VSP® Vision Care, the nation’s largest not-for-profit vision services and benefits company, recently launched a program for insurance brokers to sell individual vision plans directly to consumers.

Authorized brokers can now sell VSP individual insurance plans through a website hosted by VSP that allows clients to self-enroll. The vision plan, created exclusively for brokers, provides individuals and families the same high-quality eye care that VSP offers through employers­—directly to individuals who don’t have access to vision care. Like VSP’s employer-sponsored plans, the individual plan also offers the lowest out-of-pockets cost in vision care with a satisfaction guarantee.

“Our goal is to deliver a first-of-its-kind, turnkey program to brokers that helps them provide value to their clients, as well as ultimately increase consumers’ access to affordable vision care,” said Ken Stellmacher, Senior Vice President & General Manager of VSP Individual Plans. “Brokers can enhance their suite of offerings and increase commissions through this program, which we’ve made simple through our online hub.”

Individual agents can register to become authorized sellers of VSP individual vision insurance, which is offered to consumers for less than $16 a month. The individual and family plans include a fully covered eye exam with a low copay, a $150 allowance for frames or contacts, a fully covered contact lens exam and fitting with no copay, and specialty services to treat eye conditions like pink eye and diabetic retinopathy. VSP has the largest network of providers in the industry and award-winning customer service.

VSP’s individual vision insurance program for brokers is available in all states except Florida, New York and Oregon, which will be eligible in early 2014. To learn more, visit www.IndividualBrokerVision.com


About VSP Global
VSP Global® includes VSP Vision Care, the largest not-for-profit vision benefits and services company in the United States with 60 million members; Marchon® Eyewear Inc., one of the world’s largest manufacturers, designers and distributors of quality fashion and technologically advanced eyewear and sunwear; Eyefinity® which offers innovative solutions and the premier management software and technology to improve overall practice management and patient experience; VSP Optics Group, industry leaders in new technologies, production processes, service and logistics.  

To date, through Eyes of Hope® outreach programs such as VSP Mobile Eyes® and Sight for Students®, and partnering organizations including the American Red Cross and Optometry Giving Sight, VSP Global companies have invested nearly $160 million in free eyecare and eyewear for more than 860,000 adults and children in need.

1Source:  Vision Council (June 2013 Vision Watch Vision Correction Standard Report, Table 26A)





Pat McNeil