VSP Neighbourhood Eyecare Launches Nationwide Marketing Campaign
Sydney – VSP Neighbourhood Eyecare launches a nationwide marketing campaign to promote the VSP Neighbourhood Eyecare independent network of optometrists and the importance of regular eyecare.
“We know how important vision is to our members, and their health and wellbeing is of the utmost importance to us. It’s at the centre of everything we do,” said Laz Cotsios, Medibank, Executive General Manager, PHI. “This campaign will help to reinforce the importance of regular eyecare and the high-quality care services provided by VSP Neighbourhood Eyecare network optometrists.”
The campaign includes a series of direct communications to Medibank members who have not yet claimed their vision care rebate. In addition, a television commercial airing in Victoria will offer viewers a special promotion on designer eyeglasses or prescription sunglasses.
“Our goal is to connect patients with VSP Neighbourhood Eyecare network optometrists and ensure people are getting the eyecare they need,” said Pat McNeil, VSP Global, Corporate Communications Director.
This latest campaign follows marketing and advertising that took place earlier in the year, which included newspaper ads and communications targeted to Medibank members.
About VSP Global
VSP Global® includes VSP Vision Care, the largest not-for-profit vision benefits and services company in the United States with 60 million members; Marchon® Eyewear Inc., one of the world’s largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear; Eyefinity® which offers innovative solutions and the premier management software and technology to improve overall practice management and patient experience; VSP Optics Group, industry leaders in new technologies, production processes, service and logistics.
To date, through Eyes of Hope outreach programs such as VSP Mobile Eyes® and Sight for Students®, and partnering organizations including the American Red Cross and Optometry Giving Sight, VSP Global companies have invested close to $160 million in free eyecare and eyewear for close to 845,000 adults and children in need.
Medibank is Australia’s largest provider of private health insurance and health solutions. Each year, Medibank pays over $4.7 billion in hospital and allied health claims and directly delivers almost 600,000 clinical services, helping millions of Australians live healthier, fuller lives.