Rancho Cordova, Calif. - February 3, 2011 – VSP® Vision Care today launched a comprehensive, integrated advertising and marketing campaign, “The VSP Effect,” designed to show potential clients how choosing a VSP vision plan improves productivity, lowers healthcare costs and increases return on investment (ROI).
“Our interactive campaign is designed to redefine how clients and brokers value our vision plans,” said Ken Stellmacher, Director of Client and Member Marketing for VSP Vision Care. “VSP actively encourages members to use their vision benefits because comprehensive eye exams can detect early signs of serious disease including diabetes and hypertension. This campaign highlights VSP’s continued innovation in keeping employees healthy and client’s healthcare costs down.”
Key components of the campaign include print and online advertising directing clients and brokers to an interactive microsite, vspeffect.com, where they will find:
a comprehensive, customizable ROI calculator where clients can estimate their savings with a VSP vision plan
a whitepaper showing how VSP plans provide a significant ROI
a brief video to help bring the message to life in a simple way
The second phase of the campaign, launching later this spring will feature case studies and client stories to show how VSP clients bend the trend of rising healthcare costs by increasing the number of employees receiving preventive services.
VSP Global includes VSP Vision Care, the largest not-for-profit vision benefits and services company in the United States with 55 million members; Marchon® Eyewear Inc., one of the world’s largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear; Eyefinity®/Officemate® which offer innovative solutions and the premier management software and technology to improve overall practice management and patient experience; VSP Labs, industry leaders in new technologies, production processes, service and logistics.
Since 1997, VSP has provided more than 603,000 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.