VSP Global Announces Sponsorship with NBA Rookie of the Year Tyreke Evans
May 03, 2010
Rancho Cordova, Calif., May 3, 2010 - VSP Global, the industry leader in the delivery of eyecare and eyewear, announced an exclusive two-year global sponsorship agreement with 2009-2010 NBA Rookie of the Year, Tyreke Evans. VSP will be the exclusive eyecare and eyewear provider for Evans, and Evans will help VSP raise awareness about eye health and other eye-related issues.
"The key reason VSP has decided to partner with Tyreke is that he understands whether you're on or off the basketball court, maintaining healthy vision plays an important part in your everyday life," said Kate Renwick-Espinosa, Chief Marketing Officer, VSP Global. “We believe that working with Tyreke will enable VSP to reach new consumers who may not be as familiar with our message, our brands and our offering.”
“Basketball is a game that’s all about vision. VSP is dedicated to helping protect eyes and providing the best in eyecare and eyewear,” said Tyreke Evans. “I am proud to represent them on and off the court.”
Evans plays professional basketball for the Sacramento Kings and was named Rookie of the Year last week. He’s the fourth rookie ever to average 20 points, 5 assists and 5 rebounds per game, the only others to accomplish this feat are Oscar Robertson, Michael Jordan and Lebron James.
About VSP Global
VSP GlobalSM offers world-class products and services to eyecare professionals, employers, and more than 55 million members through a group of leading companies providing comprehensive eyecare coverage, access to cutting-edge frame styles and brands, design of custom interiors and merchandising systems, innovative e-commerce and practice management solutions, and technologically advanced lab services. With the strength and experience of these companies behind it, VSP Global stands apart and delivers benefits, services, products and solutions that are unparalleled in the world-wide optical industry.
Since 1997, VSP has provided more than 570,300 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.