‘VSP Global Spark’ Takes Practices From Outdated to Outstanding with Makeover Program
June 21, 2010
Rancho Cordova, Calif., June 21, 2010 - VSP Global today announced the launch of ‘VSP Global Spark’, a new optometric practice makeover program designed to help ignite the success of private practices and support and grow their business. The entertaining webisode series offers a variety of resources for eyecare professionals, including simple tips and techniques to implement their own cost-effective practice makeover.
Hosted by Steve Baker, President of Eyefinity/OfficeMate, the makeover webisodes can be viewed by visiting www.vspglobal.com/spark. Completed in just 72 hours, with a budget of $5,000 provided by VSP Global, the first VSP Global Spark makeover took place at the practice of VSP providers Drs. Gary Yamada, Jill Yamada and Matthew Nishio in Sacramento, Calif. Their practice’s full transformation can be seen through the series, with new webisodes airing every two weeks.
“The VSP Global Spark program helps practices realize you don’t have to break the bank to make changes that will increase profitability and enhance the patient experience,” said Baker. “This webisode series is a fun and engaging way to show ‘do it yourself’ ways to take your practice to the next level just by making a few small changes and using a set of practical tips offered by VSP Global.”
The first makeover utilized the products and services of VSP Global to execute the new look in one weekend, which to date, has significantly improved the practice’s overall profitability and success. The integrated makeover included an update from Eye Designs, which outfitted the practice with new paint and furniture, bringing a warmer, more inviting experience to patients, and an enhanced dispensary with new merchandising displays. The practice also increased its choices in premium optical and sunwear and is now carrying Fendi and Karl Lagerfeld eyewear collections from Marchon Eyewear, who also provided training to the staff about the products.
Dr. Yamada’s staff also received training on sales strategies for anti-reflective (AR) coatings from VSP Optics Group, currently yielding a double digit increase in AR sales. Additionally, Eyefinity/OfficeMate updated the practice’s website, utilizing their eWeb Extra solution to customize the website and add online appointment scheduling capability, resulting in increased convenience and efficiency for both patients and the practice.
In addition to the webisodes, new makeover tips and tutorials will be added to the VSP Global Spark website in the coming weeks.
About VSP Global
VSP Global offers world-class products and services to eyecare professionals, employers, and more than 55 million members through a group of leading companies providing comprehensive eyecare coverage, access to cutting-edge frame styles and brands, design of custom interiors and merchandising systems, innovative e-commerce and practice management solutions, and technologically advanced lab services. With the strength and experience of these companies behind it, VSP Global stands apart and delivers benefits, services, products and solutions that are unparalleled in the world-wide optical industry.
Since 1997, VSP has provided more than 570,300 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.