TechShield™ Blue Offers Next-Generation Blue Light Reduction
Rancho Cordova, Calif., September 14th, 2016 — By the time the average American child turns 17 years old, they will have spent one-third of their entire life looking at screens that emit high-energy blue light. As blue light exposure continues to grow, children and adults alike are experiencing digital eye strain, which includes physical discomfort after long exposure to digital screens. To help combat these issues, VSP Optics Group today announced the launch of TechShield Blue, a next-generation anti-reflective (AR) coating that reduces blue light exposure while maintaining natural transmittance of light across the rest of the visible spectrum.
“You may not be able to escape blue light in our digitally-connected world, but you can reduce how much your eyes are exposed to it,” said Randy Dannewitz, vice president of strategic development for VSP Optics Group. “TechShield Blue provides comfortable vision for screen time and digital device use, and is a meaningful enhancement for any type of prescription eyewear.”
TechShield Blue, which replaces VSP Optics Group’s Sharper Image TechShield, targets the highest energy blue light wavelengths associated with digital eye strain, absorbing and reflecting incoming light from digital screens, energy-efficient lighting, and the sun. The near-clear coating also delivers advanced AR benefits including enhanced visual performance, backside UV protection, and minimal backside reflectance.
Available to order on October 12th, 2016, TechShield Blue is offered on all lens designs and materials, including the full portfolio of UNITY® lenses. The product can be ordered from VSPOne® Technology Centers and through Authorized UNITY Distributor labs.
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VSP Global® helps more than 82 million people see better by providing affordable, accessible, high-quality eye care and eyewear. Our complementary businesses combine superior eye care insurance, high-fashion frames, customized lenses, ophthalmic technology and retail solutions. VSP Global businesses, operating in 100 countries in the U.S., Australia, United Kingdom and Ireland, include VSP Vision Care, Marchon® Eyewear Inc., Eyefinity®, VSP Optics Group and VSP Omni-Channel Solutions. As a not-for-profit business, we are committed to bringing vision to those who can’t come to us, and to reimagining how eye care and eyewear are delivered globally.