Tailor-Made Health Benefits: VSP Vision Care Expands Flexible Vision Plan Offering
VSP provides personalized benefit choice at the time of service
In response to consumer demand for more personalized benefit options, not-for-profit VSP® Vision Care is bringing a new level of customization to the healthcare industry. The nation’s largest vision benefits and services company is expanding its portfolio of plan offerings with VSP EasyOptions, a first-of-its-kind vision plan personalization feature for employers where members make benefit selections at the time of service versus time of enrollment.
The VSP EasyOptions plan add-on allows employers to offer a menu of plan upgrade options to employees. Each member and dependent can pick their own upgrade. Depending on the plan, members can opt for an increase in frame or contact lens allowance, or a variety of fully covered lens enhancements—when they are at their eye doctor’s office.
“Most employees choose their vision coverage at the time of open enrollment, and their plan applies to all dependents. The beauty of VSP EasyOptions is that the coverage decision can be made by each member and dependent in the provider’s office at the time of the appointment,” said Melody Healy, Chief Strategy & Integration Officer for VSP Vision Care. “This customization helps members maximize their benefits based on their immediate, individual needs as identified in consult with their eye care provider.”
MetLife research from 2013 found that employee demand for more personalized benefits is increasing – 77 percent of those surveyed said they value benefits geared to their individual circumstances, and 51 percent said they would be willing to bear more of the cost.
Over the past year, the VSP EasyOptions plan feature was tested through VSP Direct™, the individual and family vision plan offering that consumers can purchase directly from VSP. Nearly 50 percent of all new individual plan enrollees are purchasing VSP EasyOptions plans, demonstrating the desire by consumers for more choices.
“The growing trend is that consumers want tailored options from the right plan to fit their individual lifestyle,” Healy said. “Vision plan personalization is an opportunity for employers to make their benefit offerings more attractive to their employees and provide a variety of choices that suit their needs.”
In addition to providing this level of personalized choice at the time of service, VSP Vision Care continues to offer the same high-quality vision care and lowest out-of-pocket costs.
VSP EasyOptions is being offered to employers now, with employees able to use the benefits beginning Jan. 1, 2015.
About VSP Global
VSP Global® unites industry-leading businesses to bring the highest quality eye care and eyewear products and services to help people see across the globe. VSP Global businesses include not-for-profit VSP® Vision Care, the largest vision care company with more than 71 million members and a network of 30,000 eye doctors in the U.S., Australia, United Kingdom, Canada and Ireland; Marchon® Eyewear Inc., one of the three largest global manufacturers, designers and distributors of quality fashion and technologically advanced eyewear and sunwear; Eyefinity®, the largest EHR and premier practice management software company for the eye care industry; VSP Optics Group, industry leaders in new lens technologies, production processes, service and logistics; and VSP Retail, delivering a memorable consumer experience through a variety of channels that meet the diverse needs of VSP customers. VSP Global businesses operate in 100 countries on 6 continents.