Nike Vision Spring 2016 Running Collection Uses Innovative Design and Technology
New Collection Launches "Your Eyes Have Evolved" Campaign
(Rancho Cordova, CA) April 1, 2016 – Today, Nike Vision announces the latest offering in its performance line of sunglasses with the new Spring 2016 Running Collection—marking the new design direction for the future of the brand’s eyewear. Comprised of five new styles, the collection offers runners of all levels highly technical designs engineered for speed and comfort.
Designed specifically for runners, the Spring 2016 assortment pushes the envelope of athletic innovation and style and was the result of a collaboration between Nike Vision, longtime lens partner ZEISS, and The Shop—VSP Global’s innovation lab, which focuses on developing technologies for the physical and digital aspects of eyewear and eye care. Using cutting-edge manufacturing methods to provide the highest level of optical clarity, the new collection raises the bar in the performance eyewear industry.
Nike Vision’s innovative new construction method seamlessly fuses the lens material with the frame to increase coverage and offer eyewear that is lighter than the average performance product on the market today. To bring this revolutionary collection to life, Nike Vision partnered with industry leader ZEISS to work outside the constraints of traditional eyewear manufacturing. The Nike + ZEISS partnership started from scratch to manufacture a new lens from a custom mold. Once developed, the mold was refined using ultra-precise machinery with diamond-polishing technology to polish the complex lens shape down to the nanometer. The end result is a lightweight, state-of-the-art lens that maximizes coverage and provides optimum clarity to allow athletes to perform at the highest level.
“To better serve our athletes, we looked to the future of sunglass design to incorporate new lens geometry and materials, as well as fit technology and design elements that haven’t been used in the performance eyewear industry before. We really wanted to elevate athletic performance by developing a better system of eyewear,” said Stephen Tripi, Marketing Director at Marchon Eyewear, Nike Vision’s licensee. “We started with a clean slate to create five new styles that provide options for every level of runner.”
As a unique design challenge, the collection was incubated inside VSP Global’s innovation lab, The Shop, which leveraged design thinking, rapid prototyping, and aerodynamics testing to develop the collection.
“In many ways, The Shop acted as a lens that amplified and expanded our capabilities as a design team and allowed us to approach this collection from an entirely new perspective,” said Leslie Muller, co-lead of The Shop and Vice President of Design for Marchon. “When Nike challenged us to help redefine the DNA of its eyewear, we knew we had to shatter preconceived notions of design and manufacturing.”
Muller’s team worked side-by-side with Nike athletes to first understand the unique eyewear demands of runners. The team drew design inspiration from nature—known as biomimicry—and looked at factors like the lattice structure of bones and tendons as strong but lightweight interactions of materials. Collaboration with ZEISS then led to breakthroughs in lens design by fusing lens materials into frames.
“This collection united the leaders in athletic performance, lens technology and eyewear design,” said Muller. “We couldn’t be prouder of the output and the incredible collaboration between Nike, ZEISS and VSP Global along the way.”
The human eye has developed into one of the most complex and brilliant examples of natural design, and the new collection from Nike Vision ascends to a new level of optical clarity and performance to match this evolution.
All styles include responsive comfort that grips when the athlete sweats, and flexible arms that conform to the shape of wearer’s face for personalized stability and fit. The eyewear features advanced ventilation with an auto-adjusting nose pad that eliminates fog. Each style also includes an expanded lens for increased coverage that acts as a barrier of protection and minimizes stress-causing lightleaks, allowing the runner’s eyes to stay relaxed and focused.
New Spring 2016 styles include:
NIKE VAPORWING ELITE, MSRP $395.00
Groundbreaking Nike + ZEISS Optics make the Nike Vaporwing Elite the pinnacle of performance eyewear. Sleek and ultra-light, the innovative one-piece shield lens is designed for speed, maximized field of view and protective coverage when you’re on the trail or track.
NIKE VAPORWING, MSRP $395.00
The Nike Vaporwing merges the newest advancements in manufacturing with aerodynamic angles in a dual lens frame. The result is a streamlined and lightweight design that provides additional coverage and sharp, clear vision in a variety of weather conditions.
NIKE TAILWIND & TAILWIND SWIFT, MSRP $145.00
The Nike Tailwind and Tailwind Swift Sunglasses are designed to go the distance with a lightweight and auto-adjustable frame that performs mile after mile. Advanced clarity and engineered ventilation help the runner stay focused and cool. The Tailwind Swift is designed to provide a better fit for smaller face-shapes.
NIKE BANDIT, MSRP $145.00
A unique blend of style and sport, The Nike Bandit combines all of the technical benefits of performance eyewear into a stylish Frame. With flexible rubber arms and heat vents built into the top of the frame, these sunglasses are ideal for running, training and beyond.
The Spring 2016 Running Collection is now available for purchase on NikeVision.com and Nike.com. For more information about Nike Vision, follow along on Instagram, Twitter, Facebook and YouTube channels at @NikeVision. To shop the new collection, visit www.nikevision.com.
ABOUT NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.
ABOUT MARCHON EYEWEAR, INC.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein platinum, Calvin Klein Jeans, Chloé, Columbia Sportswear, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, and Valentino. Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.
ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.
ABOUT THE SHOP
VSP Global® has been an innovative company for 60 years. Today, that spirit has a home in The Shop, VSP Global’s innovation lab that focuses on developing technologies for the physical and digital aspects of eyewear and eye care. As disruption continues to change the optical and healthcare industries, The Shop allows VSP Global businesses to stay ahead of the curve and provide forward-thinking solutions for the company’s 80 million members worldwide. The lab is comprised of two primary locations in Sacramento, CA and New York City that work in tandem with one another, with a third location newly launched in Columbus, OH to support VSP Global’s Eastern Operations Center in the region.