MARCHON EYEWEAR ANNOUNCES LICENSING AGREEMENT WITH MCM
Melville, NY (February 23, 2015) – Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand.
The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCM worldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business.
The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide.
Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering the well-rooted presence and appeal of MCM in Asia, and other major metropolitan global markets, we look forward to further increasing our presence in one of the fastest-growing areas for fashion essentials.”
MCM’s International CEO Paolo Fontanelli said: “We are delighted to announce the global partnership for sunglasses and optical eyewear with Marchon whose expertise and excellence will allow MCM to develop the most technically advanced and stylish eyewear collection in the luxury arena. We look forward to working with Marchon to grow our business in this important category. This is the first license agreement for MCM and it is a strategic step to develop new areas of business that will contribute to the strengthening of our brand identity.”
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, DVF | Made for Glass, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, MarchoNYC, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino and X Games. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo, Venice, Canada and Shanghai, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.
About MCM [Modern Creation München]
MCM bloomed on the heels of a cultural renaissance of modernism, novelty, innovation and progressivism during the 1970ʼs in Munich, Germany. MCM celebrates the global nomad and revolutionized travel that stems from the turn of the century. Embodying the rebellious yet sophisticated, culturally rich spirit of Munich, the brand reflects the inspiration and attitude from the city’s glamorous and legendary age, a long-time favorite of international royalty, celebrities and VIPs. An East-meets-West phenomenon, the brand offers sophisticated handbags, practical and stylish luggage, functional business bags, backpacks and trendy small leather goods crafted in leather, exotic skins and the brand’s signature MCM Cognac Visetos monogram. MCM has boutiques in major cities throughout the world including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo. The brand is also sold by prestigious retailers in key markets including the US, the UK, France, Germany, UAE, Italy and Russia.