MARCHON EYEWEAR ANNOUNCES EXCLUSIVE GLOBAL LICENSING AGREEMENT WITH COLUMBIA SPORTSWEAR
Melville, NY (January 13, 2016) – Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, announced an exclusive global licensing agreement with Columbia Sportswear, an industry leader in outdoor apparel and products. The agreement grants Marchon rights to manufacture and distribute Columbia-branded sun and ophthalmic collections.
The range of sun and optical styles will launch globally in September 2016, and includes a technical line of Columbia PFG (Performance Fishing Gear) sunglasses. The collections will retail in Columbia stores, quality sporting goods stores, as well as in select optical retail locations worldwide.
“Columbia presents exciting opportunities for Marchon while further enhancing our Sport/Performance division. With a global reputation for innovation, quality and performance, Columbia fits perfectly into Marchon’s brand portfolio,” commented Claudio Gottardi, President and CEO of Marchon Eyewear.
“Marchon’s proven ability to blend technical performance with creative style makes them a perfect partner for Columbia,” said Matt Merriman, Director of Licensing at Columbia Sportswear. “Our shared goal is to deliver an innovative eyewear line that enhances our customers’ experiences in the outdoors. Whether you are on the water, on the trail or cruising around town, the new line will do just that.”
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, Calvin Klein platinum, Calvin Klein Jeans, Chloé, Columbia Sportswear, Diane von Furstenberg, Dragon, Etro, Flexon®, G-Star RAW, Karl Lagerfeld, Lacoste, Liu Jo, Marchon NYC, Marni, MCM, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, and Valentino. Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries. www.marchon.com
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company's website at www.columbia.com.