Eyefinity® and Modernizing Medicine, Inc. announce technology partnership

Rancho Cordova, CA, June 27, 2013 – Eyefinity and Modernizing Medicine, Inc. (MMI) announce a new technology partnership that will integrate Eyefinity’s award-winning practice management portfolio with MMI’s Electronic Medical Assistant® (EMA), a cloud-based electronic health record (EHR) solution, resulting in a fully-integrated offering for the optometry industry. This partnership will provide optometry practitioners and physicians with the next generation of cloud-based technologies that will enable their practices to meet the demands of an evolving industry, with an adaptive learning engine and intuitive user interface built by medical industry experts and optometrists for maximum workflow efficiency.

Eyefinity EHR, launching in late 2013, brings together the collective strength of Eyefinity – the long-time industry leader for practice management and EHR solutions, as well as the number one software provider for federal stimulus payments for demonstrating meaningful use – and MMI, a proven leader in EHR technology for more than 1,000 physician practices across the country in specialty markets including dermatology, ophthalmology, orthopedics, plastic surgery, and cosmetic surgery. MMI was listed at No. 47 on FORBES annual ranking of America’s Most Promising Companies for this year.

“Eyefinity is bringing the newest EHR technology to eyecare professionals and physicians, built specifically with the optometry practice in mind,” said Steve Baker, president of Eyefinity. “Our exclusive partnership with MMI enables us to bring a medical-based EHR system to the optometry sector and integrate it with the robust Eyefinity Practice Management solution, with the intent of giving doctors the ability to deliver an unparalleled patient experience and increase practice revenue.”

Eyefinity EHR features include:

  • Native iPad technology: Provides fast, easy workflow in the palm of your hand.
  • Cloud-based documenting: Charts available at multiple practice locations eliminating costly hardware; built-in data backup included.
  • Adaptability to diagnosis style: Adaptive learning eliminates the need for complicated templates.
  • Enhanced communications: Features intra-office e-mail, as well as built-in call and task buttons to order tests.

“We are excited to partner with a leading company like Eyefinity in taking EHR technology to the next level,” said Daniel Cane, President and CEO of MMI. “Eyefinity EHR, powered by EMA, is built to maximize a practice’s efficiency in providing patients with quality care, and is exclusively available from Eyefinity for the optometry market.”

For the latest information on Eyefinity EHR, including videos about this new product offering coming later this year, visit www.eyefinity.com/thelist. Customers interested in this new technology can register on our exclusive list to be the first to learn more.




About Eyefinity

Eyefinitya VSPGlobal® company, is the eyecare industry’s premier provider of innovative business solutions. Serving over 30,000 eyecare professionals, Eyefinity offers the total solution of integrated technology products and services to streamline everyday processes to help independent eyecare professionals succeed. With more than 28 years’ experience, Eyefinity offers independent eyecare professionals proven integrated desktop and web-based solutions that strengthen the customer experience, deepen customer loyalty, and increase revenue. Eyefinity provides personalized service just the way independent eyecare professionals want it, ranging from experienced service representatives to a convenient and comprehensive online self-service platform, to enable maximum practice efficiency.


About Modernizing Medicine
Modernizing Medicine is transforming how healthcare information is created, consumed and utilized in order to increase efficiency and improve outcomes. Our product, Electronic Medical Assistant® (EMA), is a cloud-based, specialty-specific electronic medical record (EMR) system with a massive library of built-in medical content, designed to save physicians time. Available as a native iPad application or from any web-enabled Mac or PC, EMA adapts to each provider’s unique style of practice and is designed to interface with hundreds of different practice management systems. Today, Modernizing Medicine provides specialty-specific offerings for the dermatology, ophthalmology, optometry, orthopedics and plastic and cosmetic surgery markets, and to more than 1,000 physician practices across the country. In 2013 Modernizing Medicine was listed at No. 47 on FORBES annual ranking of America’s Most Promising Companies.





Pat McNeil