Eyeconic Launches First Two Brick-and-Mortar Stores in Chicago

VSP Global’s online eyewear site hosts a grand opening in Bucktown on June 29 and a second store opening in Fulton Market on July 27

Eyeconic Chicago Bucktown Open Doors

RANCHO CORDOVA, Calif., June 26, 2019 – VSP Global® enters brick-and-mortar retail with the opening of the company’s first two Eyeconic stores in the country. The stores will serve as an extension of VSP’s ecommerce site, connecting products, services and a VSP network doctor to retail-minded consumers who are looking for experiences that bridge the divide between digital and physical.

“We are thrilled to bring the very first Eyeconic stores to Chicago and offer customers a differentiated eye care and eyewear experience,” said Bill Vaughan, President of VSP Retail. “Transparent prices and seamless digital and physical retail access are the cornerstones of our brand. And in partnership with a Doctor of Optometry, we now offer comprehensive eye exams using state-of-the-art technology to ensure eye health and wellness remains the focal point of our customer journey.”

As previously announced, VSP chose to launch the Eyeconic stores in Chicago based on higher out-of-network claims the company was seeing at optical chains and mass retailers in the city. VSP Vision Care is the nation’s largest not-for-profit vision benefits company and covers one in four people in the United States.

“A strategic, wholly owned retail footprint helps meet client expectations and contributes to a healthy and competitive network,” said Michael Guyette, President and CEO of VSP Global. “By reducing out-of-network leakage, we also ensure members in Chicago are getting the most value out of their benefits—particularly those who fall into the 20 percent of consumers who prefer mass retail and online-based eyewear stores over private practice. This also opens new employment opportunities for VSP network doctors who desire to practice full-scope optometry in a retail setting.”

Each Eyeconic store will feature a curated selection of about 500 men’s, women’s and kids’ frames from over 30 brands that span fashion, lifestyle and performance categories including CALVIN KLEIN®, Nike®, Salvatore Ferragamo®, DKNY®, Cole Haan® and many more. Bundled frame and lens packages offer simple and transparent pricing and sales associates do not work on commission. The stores will also offer all major brands of contact lenses.

Patients can schedule eye exams online and browse eyewear before coming in to see a VSP network doctor. Endless aisle integration with virtual try-on at eyeconic.com will expand total frame options to over 60 brands and 2,300 styles.

“As we conducted research, we identified a unique, uncommitted consumer who is looking for simplified shopping, transparency and convenience when it comes to their eye care and eyewear-buying experience,” said Vaughan. “We are building the Eyeconic brand to meet the needs of discerning customers. That includes many residents in Chicago’s dense urban market of about 2.7 million people, where over 400,000 VSP members live and work today.”

Eyeconic stores are considered in network for most VSP, Cigna® and MetLife® members. Eyeconic also accepts private pay and most other vision insurance plans as an out-of-network option. The first store, located at 1647 North Damen Ave., opened to the public on June 15 and will host a grand opening celebration on June 29. The second store, located at 916 W. Randolph St., will open to the public on July 13 and host a grand opening celebration on July 27.                                                                                                          

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About VSP Global
VSP Global is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry-leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for nearly 90 million members through a network of over 40,000 doctors worldwide; Marchon® Eyewear Inc., one of the world’s largest designers, manufacturers and distributors of high-quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels, and VSP® Ventures, which offers care-focused, customized choices for doctors looking to transition their practice.

About Eyeconic
Eyeconic seamlessly bridges the digital and physical, combining the health benefits of optometric care with the flexibility of online shopping and the personal touch of in-store experiences. As the first to digitally connect consumers to vision insurance, well-known fashion brands, contact lenses, and a VSP network doctor’s expertise, Eyeconic serves as the only in-network online optical retailer for one out of every five consumers in the United States. Eyeconic is driven by a commitment to advance how eye care and eyewear are delivered through personalization, choice, and well-being, and champions the fact that doctors are at the core of patient eye health. As part of the VSP Global family, Eyeconic is connected to a powerful ecosystem of care that exists to create value for members and opportunities for VSP network doctors.

ATTACHMENTS

Eyeconic Chicago Bucktown Fitting

Eyeconic Chicago Bucktown Fitting

Eyeconic Chicago Bucktown Open Doors

Eyeconic Chicago Bucktown Open Doors

Eyeconic Chicago Bucktown Store Front

Eyeconic Chicago Bucktown Store Front

Eyeconic Chicago Bucktown Store Interior 2

Eyeconic Chicago Bucktown Store Interior 2

Eyeconic Chicago Bucktown Store Interior

Eyeconic Chicago Bucktown Store Interior

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