DVF UNVEILS LIMITED EDITION GOOGLE GLASS COLLECTION
Today, Diane von Furstenberg and Google join forces to launch the DVF | Made for Glass collection, a collaboration that melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF Woman. The brands first collaborated on a short film “DVF Through Glass” which provided an insider’s view of Diane von Furstenberg’s Spring 2013 runway show.
The limited edition collection of frames and shades is a watershed moment between technology and fashion.
“I have always been fascinated by technology and as a brand, DVF embraces technology,” says Diane von Furstenberg. “It is a very natural fit for us and we are delighted to be on the forefront with Glass.”
"We're thrilled to collaborate with DVF once more to further transform eyeglasses - the oldest wearable technology in human history - into something modern and fashionable," said Isabelle Olsson, Lead Designer for Glass.
The development of the DVF | Made for Glass collection also includes a close partnership between DVF and Marchon Eyewear, the brand’s longtime licensing partner and one of the world’s largest manufacturers and distributors of optical and sunglass frames.
“Diane von Furstenberg is a visionary in the world of fashion and design,” said Claudio Gottardi, president and CEO of Marchon, a VSP Global company. “It was a natural fit to combine her innovative spirit with our own to produce this groundbreaking collection that is the first to unite the leaders in fashion, technology and optical. DVF | Made for Glass is poised to take wearable technology to the next level in high fashion.”
The full collection will be sold beginning June 23, 2014 on Google.com/Glass , and as exclusive edited packages on NET-A-PORTER.COM. NET-A-PORTER is the first third party retailer for Glass alongside MR PORTER.COM.
Glass is smart eyewear that allows you to look up and engage with the world by providing you with access to information when you need it without getting in the way. Glass began as a project from the Google[x] team, a division of Google dedicated to moonshot projects that create technology to make people's lives better.
Glass puts you in control of your technology by connecting you to what you love with a hands-free device that's on when you need it and off when you don't. Created by designers and software engineers, Glass is simple and beautifully designed.
Hilary Neve & Chelsea Maughan
About Diane von Furstenberg
A global luxury lifestyle brand and one of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry. The company also offers luggage, eyewear, and home furnishings. In 2012, its Founder and Co-Chairman, Diane von Furstenberg, was named the most powerful woman in fashion by Forbes Magazine. Headquartered in New York City, DVF now boasts a global distribution network in over 55 countries and 1500 points of sale including 97 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific. DVF can be found online at http://www.dvf.com.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is a VSP Global company and one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names, including Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Dragon Alliance, Emilio Pucci, Flexon, Jil Sander, Karl Lagerfeld, Lacoste, Liu Jo, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, Skaga, Valentino, as well as the Marchon Global Collections. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices, serving over 80,000 accounts in more than 100 countries. http://www.marchon.com/
NET-A-PORTER.COM was launched in June 2000 and has since established itself as the world’s premier online luxury fashion destination. Presented in the style of a fashion magazine, NET-A-PORTER.COM features collections from over 350 of the world’s most coveted designers, including Saint Laurent, Isabel Marant, Alexander McQueen, Givenchy, Valentino, Gucci, Dolce & Gabbana and Stella McCartney. In 2013, NET-A-PORTER.COM added beauty as a new category. With its acclaimed editorial format, express worldwide shipping to 170 countries (including same-day delivery to New York, London and Hong Kong), luxurious packaging and easy returns, NET-A-PORTER.COM offers an unparalleled shopping experience. http://www.net-a-porter.com
Customers can sign up to register interest and for product updates at: http://www.net-a-porter.com/Shop/Designers/Google_Glass