IF YOU DON'T HAVE A SEAT AT THE TABLE, YOU'RE PROBABLY ON THE MENU
You have likely heard the phrase, “If you don't have a seat at the table, you're probably on the menu.” It is one that has been on my mind. The eye care industry and more broadly, the healthcare industry, is changing. And change, while scary or uncomfortable at times, can result in improvements.
At VSP Global, we’re invited to take a seat at many tables, allowing us to have a larger voice in eye care and healthcare industries. This has been and will continue to be a priority. As our industry continues to evolve – whether through technological advancements or increasing consumer demands and expectations – we are making the choice to acknowledge change to have the chance to shape and, at times, lead the conversation. The other option is to be left in a position of reaction and response.
The eye care industry is definitely not immune to disruptions. The same market pressures that have disrupted other industries also apply to our industry. According to a survey IBM conducted, the biggest concern of CEOs around the world is disruption and industry convergence is the most important coming trend. I can relate to that. I’m constantly challenging the leadership within VSP to think ahead. We aim to disrupt ourselves before being disrupted by others.
As it relates to the healthcare industry, including eye care, the full impact of increased competition from new sources with completely different business models is just starting to unfold. The optical industry remains a unique dichotomy, bridging medical with fashion. The intersection of those two worlds allows a plethora of opportunity for new options to present themselves. As Steve Jobs once said, “Creativity is just connecting things.” Bringing a chair to the table allows us to ensure the right connections are being considered.
What do you foresee as possible disrupters for the healthcare industry? And how could we better prepare to meet the challenge?