as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.


Using Sports to Reach Your Patients

By Mary Anne C. Murphy, OD | October 24, 2016
Finally. The kids are back in school, phew! We made it through another summer with minimal bloodshed, despite the incessant adolescent fighting. This time of year is so peaceful to me—quiet house, crisp and cool fall weather, back-to-school rush at ...

New Season, New Practice

By Ryan Wineinger, OD | October 10, 2016
As the leaves start to change color outside and fall emerges, it's a good idea to look inside your practice and see if there are any leaves that need to be turned. After the back-to-school rush, it's easy to settle into a routine and lose sight of the ...

Picking Up the Pieces After Louisiana Floods

By Chris Wroten, OD | September 26, 2016
The Amite River, which is located several miles from our home and about a mile from our office in Denham Springs, crested 5 feet higher than ever recorded in history, creating unprecedented flooding of homes and businesses.
Paul Kim Washington Nationals_021

Swinging for the Fences

By Keith Smithson, OD | August 29, 2016
I recently volunteered at a Washington Nationals Youth Baseball Academy event, supported by VSP Global. My most memorable patient was a fifth-grade girl who never had an eye exam. She was uncorrected at 20/200 in each eye. After the exam, I witnessed her seeing clearly for the first time. Her reaction? An ear-to-ear smile.

Opto-Camp Gives Prospective Students a Taste of Optometry

By Joan Castaneda | August 08, 2016
I’m the first in my family to attend college, and I had a lot of questions about my undergraduate choices and decisions as well as what I might do as a career after graduating. The University of California, Berkeley, School of Optometry’s Opto-Camp ...
1 2 333
Showing 17 of 228 Items