as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.


Opto-Camp Gives Prospective Students a Taste of Optometry

By Joan Castaneda | August 08, 2016
I’m the first in my family to attend college, and I had a lot of questions about my undergraduate choices and decisions as well as what I might do as a career after graduating. The University of California, Berkeley, School of Optometry’s Opto-Camp ...
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Coming Up With Outside-the-Box Solutions

By Ryan Wineinger, OD | July 21, 2016
Ideas are everywhere. Think of all of the ideas that you've had in the last week, day, or even in last 30 seconds as you're reading this blog. Ideas are created or thought of because there’s a solution needed for an issue you're trying to resolve.  ...
WSD14 Dr Kirschbaum with Patient

A Lifetime of Inspiration

By Stephanie Kirschbaum, OD | July 12, 2016
We experience uniquely great things about our profession: my favorite being the significant impact we have on a person's health, visual happiness, and ultimately, his/her quality of life. Day-to-day we experience the gratitude and appreciation of our ...

SOLutioN: Learning From the Future of Private Practice

By Mary Anne C. Murphy, OD | July 06, 2016
We have moments in our careers that remind us what made us choose the profession of optometry. For some, it is the occasion that we provide children with their first pair of glasses and see that smile as they first notice the leaves on trees. For ...

Make a Splash in Your Office This Summer

By Ryan Wineinger, OD | June 27, 2016
Summer: The season has a variety of meanings. To some it means splashing in the pool. For others it is baseball, summer camps, vacations, and family time. For optometrists it usually means extra patients. In our office, summer brings in an abundance ...

The Power of Access and Vision

By Jonathan Bundy, OD | June 20, 2016
My senior year in high school, I realized that I needed glasses when I couldn’t see the writing on the chalkboard. One trip to the eye doctor, and I walked out feeling inspired and intrigued about how proper vision changes lives. After that ...
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