as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

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Giving Back is a Blessing for Our Profession

By Masoud Nafey, OD | December 30, 2016
‘Tis the season to be jolly—and give back. I’ve always loved this time of the year because everywhere I go, I’m reminded it is the season for giving. As an optometrist, any time of the year is a good time to be generous, but this time of the year ...
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It's a Wonderful Life: Celebrate it in Your Practice

By Mary Anne C. Murphy, OD | December 24, 2016
With only a few days left before the end of the year, the practice is buzzing with activity. While I never want to complain that we are busy with patients taking advantage of their benefits before the end of the calendar year, I have mixed feelings ...
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The Holidays Are a Good Time to Reflect

By Ryan Wineinger, OD | December 13, 2016
The holidays can be a great time for reflection. As another year ends, it’s the perfect opportunity to talk about what you’ve achieved before you focus on what you want to change next. During this time of year, my family goes around the table saying a ...

A Vision For Vision Care

By Daniel L. Mannen, OD, FAAO | November 30, 2016
Has this ever happened to you? A family that has been patients of mine for many years—mom, dad, and the three kids—recently came in for their annual eye examinations. We had a very pleasant conversation about a recent vacation, how the kids were ...
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Creating a Welcoming Culture in Your Optometric Practice

By Masoud Nafey, OD | October 31, 2016
Independent optometrists are often looking for a competitive edge to help drive patients to our front door. However, that is only part of the challenge we face in private practice. Once patients actually make it to the door, we have to find ways to ...
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Using Sports to Reach Your Patients

By Mary Anne C. Murphy, OD | October 24, 2016
Finally. The kids are back in school, phew! We made it through another summer with minimal bloodshed, despite the incessant adolescent fighting. This time of year is so peaceful to me—quiet house, crisp and cool fall weather, back-to-school rush at ...
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