as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.


You Don't Know What You Don't Know, Until the Trade Shows

By Mary Anne C. Murphy, OD | April 10, 2017
Ah, another trade show under the belt. This time it was one of my favorites. I'm returning from Vision Expo East and my long flight home allows me time for my tradition of rummaging through all the flyers, swag, and paraphernalia that I picked up at ...

It’s Time to Participate in Myopia Control

By Gary Gerber, OD | March 09, 2017
The time is right for myopia control. Are you ready to make time to participate? As a practice management consultant, I often hear doctors say, “I want to grow my practice but I don’t have time.” My response is, “Oh, so what you’re really saying is ...
Niktuk blog - Entrance

The Student Perspective: Using the AAO Meeting to See the Future

By Margaret Niktuk | February 20, 2017
I received a good look into the future of healthcare and optometry—and my own career—at the 2016 American Academy of Optometry (AAO) annual meeting held in November in Anaheim, California. With more than 7,000 attendees, it was the largest AAO meeting in history, and an experience that will help shape my decisions going forward.

A Shared Responsibility

By William To, OD | February 14, 2017
In our profession, we're provided many opportunities to help patients. But sometimes, it even happens on our days off, and in a completely unexpected way. I was able to experience such an event on January 27, and it was inspiring to see how health ...
January 2017 - Dr. Nafey's blog post

New Year, New Practice Opportunities

By Masoud Nafey, OD | January 30, 2017
A new year is a blank canvas, and the brush is in our hands. This year, I encourage everyone to do something different, both in our personal and professional lives. In my case, I wanted to share some resolutions I’m adopting for my practice—because if ...

Giving Back is a Blessing for Our Profession

By Masoud Nafey, OD | December 30, 2016
‘Tis the season to be jolly—and give back. I’ve always loved this time of the year because everywhere I go, I’m reminded it is the season for giving. As an optometrist, any time of the year is a good time to be generous, but this time of the year ...
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