as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.


A Working Mother’s Way of Just Clowning Around

By Mary Anne C. Murphy, OD | May 10, 2017
Mornings in the Murphy household are hectic to say the least. Making lunches, checking email, feeding the dogs, ensuring homework is complete, and the ever-impossible task of getting the kids to put their shoes on so we can be out the door on time. ...

To MIPS or Not to MIPS, That is the Question

By Masoud Nafey, OD | May 03, 2017
Here we are! It's 2017, and our practices have a clean slate with the Centers for Medicare & Medicaid Services (CMS). CMS finalized the MACRA rule in October 2016, and the rule initiated this year. The entire goal of MACRA is to move CMS’ payment model from a fee-for-service structure to a value-based model, where clinicians get paid based on the quality of care they provide their patients. Now, we have a clear-cut decision to make on whether we are going to participate in MIPS or not.

You Don't Know What You Don't Know, Until the Trade Shows

By Mary Anne C. Murphy, OD | April 10, 2017
Ah, another trade show under the belt. This time it was one of my favorites. I'm returning from Vision Expo East and my long flight home allows me time for my tradition of rummaging through all the flyers, swag, and paraphernalia that I picked up at ...

It’s Time to Participate in Myopia Control

By Gary Gerber, OD | March 09, 2017
The time is right for myopia control. Are you ready to make time to participate? As a practice management consultant, I often hear doctors say, “I want to grow my practice but I don’t have time.” My response is, “Oh, so what you’re really saying is ...
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The Student Perspective: Using the AAO Meeting to See the Future

By Margaret Niktuk | February 20, 2017
I received a good look into the future of healthcare and optometry—and my own career—at the 2016 American Academy of Optometry (AAO) annual meeting held in November in Anaheim, California. With more than 7,000 attendees, it was the largest AAO meeting in history, and an experience that will help shape my decisions going forward.

A Shared Responsibility

By William To, OD | February 14, 2017
In our profession, we're provided many opportunities to help patients. But sometimes, it even happens on our days off, and in a completely unexpected way. I was able to experience such an event on January 27, and it was inspiring to see how health ...
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