as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

IBM to EyeMed

By Daniel L. Mannen, OD, FAAO | October 07, 2011
When you go fishing, the number of fish in the pond is very important in predicting your chance of catching one. Adding fish to the pond increases your chances; removing fish from the pond decreases your chances.

Progress

By Daniel L. Mannen, OD, FAAO | September 19, 2011
Progress, to me, means real improvement. Activity, however, does not necessarily result in progress at all. Remember Hans and Franz…members of the foreign legion. One day, their commandant announced that he had “good news.”

Cisco and BP: Meeting Clients Needs...Keeping Our Focus

By Daniel L. Mannen, OD, FAAO | September 12, 2011
 In evaluating the worth of a product, whose opinion is more important, the manufacturer or the purchaser? The answer, of course, is the purchaser. And, in choosing among sources for a product, how do you decide who to buy from?

The Making of an Optometrist

By Daniel L. Mannen, OD, FAAO | August 25, 2011
You know everyone has a unique story of how they ended up as a private-practice optometrist. After starting this blog, I realized that you might be wondering about my story. After reading below, you will find that I am just one of many using real-life experiences to help me connect with patients and run my business.

Optometry: Back to the Future

By Daniel L. Mannen, OD, FAAO | August 19, 2011
Think about it. We are now living smack dab in the middle of what used to be the future. When I graduated in 1980, who could have envisioned that optometry would elevate and become the fantastic patient care profession which we know today?

COA and VSP Work Together to Preserve Independence

By Daniel L. Mannen, OD, FAAO | August 05, 2011
I am proud to be an independent, private-practice doctor of optometry. My independence has allowed me the freedom to have a patient-first focus. Personal responsibility and integrity govern my practice without the undue influence of profit-centric pressure from above.

Eyeconic: Our Connection to the Online Shopper

By Daniel L. Mannen, OD, FAAO | July 29, 2011
Ok, I am officially a Baby Boomer—a fifty-something shopper. I look in the phone book, wonder which store might have my desired product, and hunt store to store until I find what I am after. My daughter, however, is a generation ‘Y’ shopper.
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