as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Eyeconic

By Daniel L. Mannen, OD, FAAO | October 21, 2011
In my travels around the U.S. talking with doctors, I have heard lots of buzz around the emergence of online optical.

Open Enrollment

By Daniel L. Mannen, OD, FAAO | October 14, 2011
I have been getting questions from doctors about what VSP® Vision Care is doing to win contracts since I blogged about the loss of the IBM contract. It just so happens that I have been putting this blog together to give you a glimpse of the efforts being made by VSP to connect patients with doctors, so, it is timely that I share this with you now.

IBM to EyeMed

By Daniel L. Mannen, OD, FAAO | October 07, 2011
When you go fishing, the number of fish in the pond is very important in predicting your chance of catching one. Adding fish to the pond increases your chances; removing fish from the pond decreases your chances.

Progress

By Daniel L. Mannen, OD, FAAO | September 19, 2011
Progress, to me, means real improvement. Activity, however, does not necessarily result in progress at all. Remember Hans and Franz…members of the foreign legion. One day, their commandant announced that he had “good news.”

Cisco and BP: Meeting Clients Needs...Keeping Our Focus

By Daniel L. Mannen, OD, FAAO | September 12, 2011
 In evaluating the worth of a product, whose opinion is more important, the manufacturer or the purchaser? The answer, of course, is the purchaser. And, in choosing among sources for a product, how do you decide who to buy from?

The Making of an Optometrist

By Daniel L. Mannen, OD, FAAO | August 25, 2011
You know everyone has a unique story of how they ended up as a private-practice optometrist. After starting this blog, I realized that you might be wondering about my story. After reading below, you will find that I am just one of many using real-life experiences to help me connect with patients and run my business.

Optometry: Back to the Future

By Daniel L. Mannen, OD, FAAO | August 19, 2011
Think about it. We are now living smack dab in the middle of what used to be the future. When I graduated in 1980, who could have envisioned that optometry would elevate and become the fantastic patient care profession which we know today?
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