as EYE SEE it

An optical industry blog sharing thoughts, tips, and tools from eye care influencers, As Eye See It offers an inside look into the past, present and future of what drives the industry.

Optometry: Back to the Future

By Daniel L. Mannen, OD, FAAO | August 19, 2011
Think about it. We are now living smack dab in the middle of what used to be the future. When I graduated in 1980, who could have envisioned that optometry would elevate and become the fantastic patient care profession which we know today?

COA and VSP Work Together to Preserve Independence

By Daniel L. Mannen, OD, FAAO | August 05, 2011
I am proud to be an independent, private-practice doctor of optometry. My independence has allowed me the freedom to have a patient-first focus. Personal responsibility and integrity govern my practice without the undue influence of profit-centric pressure from above.

Eyeconic: Our Connection to the Online Shopper

By Daniel L. Mannen, OD, FAAO | July 29, 2011
Ok, I am officially a Baby Boomer—a fifty-something shopper. I look in the phone book, wonder which store might have my desired product, and hunt store to store until I find what I am after. My daughter, however, is a generation ‘Y’ shopper.

VSP: A Successful Affiliate Strategy

By Daniel L. Mannen, OD, FAAO | July 20, 2011
In any competition, if the game changes, the strategy must also change for continued success. Such is the case with VSP® Vision Care in the managed vision care market. The needs and requirements of the client have changed. To remain competitive, VSP must also change to be able to meet clients’ needs.

God Bless Private Practice

By Daniel L. Mannen, OD, FAAO | July 08, 2011
Every day we go to work trying to do the very best job for our patients. And yet, the impressions that patients sometimes get never cease to amaze me. My favorite, of course, is for one of my patients to tell me that they like me a lot better than ...

Observations from the Town-Hall Meetings

By Daniel L. Mannen, OD, FAAO | June 30, 2011
Hi again. Needless to say, change is upon us. Whether it be my hairline, the economy, or my distance off the tee, all are being tested. Change is also upon us in our optometric practices with a down economy, stronger competition, and increasing purchasing online, to name a few.

Reasons to Review Your Practice Report

By Daniel L. Mannen, OD, FAAO | June 30, 2011
Hi there, yes, it’s me again. Do you know the number one statistic which doctors keep track of in their practices? Yes, it is the number of patients, i.e., how full is my appointment book? How many patients this month, compared with how many patients last month?
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